Google has released a search that not only helps the vision impaired but also penalizes sites in the ranking that do not have web pages that are optimized for the visually challenged as they call it on there website. Sadly this sites normal position on keyword search is not in it’s normal spot.
This confuses me as we have always made sure that the site is capable of being read by the page readers that are out their for the visually impaired and people that are blind. But I am wondering if our color scheme is knocking us down as we have had a complaint or two over the past 4 years of people saying that the color tone of the site made it hard to read.
Here is what Google has to say:
“Google Accessible Search looks at a number of signals by examining the HTML markup found on a web page. It tends to favor pages that degrade gracefully – pages with few visual distractions and pages that are likely to render well with images turned off. Google Accessible Search is built on Google Co-op’s technology, which improves search results based on specialized interests. …
[W]e take into account several factors, including a given page’s simplicity, how much visual imagery it carries and whether or not it’s (sic) primary purpose is immediately viable with keyboard navigation.”