Technorati pitching Blogger data to corporate America



I know the power of tracking keyword searched on Technorati, and anyone that has used the service for more than five minutes for the first time probably sits back and says wow. Technorati has a problem though, they have to make money so they are pitching commercial services. I heard the mini pitch at Gnomedex but apparently they are making the rounds at various conferences defining that pitch.

That pitch is a commercial aspect of their service that I would like to get a look at by the way. Apparently they are working very hard to slice, dice, chop, sort and stack data along with working on “so called”, alogorhthims to figure out who in the blogspehere companies need to listed to and who they don’t. Those that end up on that “A” list will by default end up wielding major influence in the future with companies.

I don’t mind my data being sliced and diced, but it is curious to see how data is being merged into one big flow of information about whatever subject you want to know about. I find it interesting just to watch my name as a keyword. That gets a few raised eyebrows from time to time. [SiliconValleyWatcher]

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.


One thought on “Technorati pitching Blogger data to corporate America

  1. Monitor the Blogosphere

    I think this discussion from Doc Searls is worth following simply because of the diverse approaches to monitoring the blogosphere. Technorati and a couple of other organizations, including us to a lesser degree, are working on analytics and algorithm

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