All I can say is that the linked article gives no respect to the work my company continues to do, and to say that three podcast advertising leaders are emerging made me laugh. I would say two of the three companies have proven themselves. But one of the companies on that list does not deserve to be there.
The mechanics of delivering listener metrics to advertisers is not rocket science, we have been doing that for over a year. The work we have done this past year has proven to the companies we have worked with, that the podcasting space is worth advertising in. We have been delivering for companies like GoDaddy and GotoMeeting for nearly a year now. Not to mention the campaign we just finished with the USA Network over at PCN.
It all boils down to two things, podcasters getting paid, and advertisers getting their moneys worth. I can say that podcasters we are working with know where the checks are coming from, and the advertisers keep renewing. Thats were the rubber hits the road. adageglobal.com]