Anyone who has spent any time on the internet will have seen this. You do a search for a product or service, look at a few options, and for the next few days, you’ll see whatever you found advertised back to you in web pages. It’s annoying because either I’ve already bought the product or else I’ve dismissed it as unsuitable.
Here’s an example. The picture on the left is a holiday house in Iceland. The picture on right is the house advertised back to me later via a Dilbert email.
It all looks fairly normal, except that I didn’t do the search for the house. My wife did. The picture on the left is from my wife’s Samsung S2 tablet. The picture on the right is from my Huawei Mediapad.
I was very surprised to see this house. I only knew about it because my wife had shown me the pictures for Iceland as a holiday destination. Somehow the advertisers have managed to digitally link me and my wife. I have no idea how this was done as we have our own accounts on all our devices.
It’s really cunning. Advertise to partners for things that the other has already been searching on. Sow that seed in a husband’s mind – “Oooh, that looks like something Jenny would like! I’ll order that now.” Kerching…
Be aware of this. If you get advertised for something that you don’t recognise and would probably be of interest to your partner, you’re being fished.
And if it’s something that you don’t recognise, you’d quite like and your birthday’s coming up, just act surprised when you unwrap it.
Anyone else seen this? Very insidious.