Meta Platforms has introduced a new policy necessitating advertisers to reveal when political ads include media manipulated by AI or other software before the 2024 U.S. presidential election. Political ads featuring significantly altered images, videos, or audio must be marked starting from the new year.
This measure follows the surge in generative AI technology post-ChatGPT’s release by OpenAI in November 2022. The upcoming U.S. primaries will be a crucial test for generative AI’s impact on elections. Meta has developed its own generative AI products but restricts their use to creating political ads. Non-disclosure can lead to ad rejection and potential penalties, though immaterial alterations are exempt. The policy also covers social issue-related ads, aligning with Meta’s stance against using its generative AI tools for political ad creation. Source Tech Crunch