Apple has responded to Facebook’s criticisms about Apple’s upcoming iOS 14 update. Specifically, Facebook appears to be angry that the update will require people to opt-in to targeted advertising and tracking.
Apple provided a statement to MacRumors about the update:
We believe that this is a simple matter of standing up for our users. Users should know when their data is being collected and shared across other apps and websites – and they should have the choice to allow that or not. App Tracking Transparency in iOS 14 does not require Facebook to change its approach to tracking users and creating targeted advertising, it simply requires that they give users a choice.
Personally, I think that Apple’s decision to allow users to know when their data is being collected – and to have the choice to allow it or not – is a good one. I live in California, which enacted the California Consumer Privacy Act of 2018 (CCPA). It requires that business that collect a consumer’s personal information must inform consumers about the categories of personal information to be collected and the purposes for which is it used. This must be done before the point of collection. It also allows people to tell a business not to sell their personal information to third parties.
Apple’s upcoming iOS 14 update sounds like it is in compliance with the CCPA. It might also comply with the EU’s General Data Protection Regulation (GDPR), which also regulates data protection.
One of the best things about Apple’s iOS 14 update is that the default setting is to alert all users about how a specific app will use their data. Users don’t have to figure out how to prevent data collection and tracking – Apple already does that for them. That said, if you really want Facebook (and other apps) to collect your data, and sell it to third-parties, you will have the ability to opt-in to that.