Tag Archives: Apple

Apple Plans Thinner, Foldable iPhones To Revive Growth



Apple is preparing a series of major design and format changes to its lineup of iPhones and potentially other products, in a bid to revive growth after years of largely incremental upgrades, The Wall Street Journal reported.

Starting next year, Apple plans to introduce an iPhone that will be thinner than the approximately 8-millimeter profile of current models, said people familiar with the company’s plans. The model is intended to be cheaper than other Pro models, with a simplified camera system to reduce costs.

The company is also planning two foldable devices, the people said.  A larger device, intended to serve as a laptop, would have a screen that unfolds to be nearly as large as some desktop monitors, at about 19 inches. A smaller model would unfold to a display size that would be larger than an iPhone 16 Pro Max, intended to serves as a foldable iPhone, the people said.

Both foldable designed have been in development for years, but some key parts weren’t ready. Major challenges included improving the hinge, a mechanism that allows the device to fold and unfold, and the display cover, a flexible material protecting the foldable screen.

Engadget reported: The Magic Mouse has gone a long time without any major changes to its design beyond things like dropping the AA batteries and gaining a USB-C port, but Apple is now reportedly planning an overhaul.

In the Power On newsletter, Mark Gurman reports that Apple has started working on prototypes for a more modern version of the Magic Mouse, which was first released way back in 2009.

While some users have loved the Magic Mouse for its gesture controls, other aspects like its nonergonomic design and its underside charging port have been the subject of complaints for years. We don’t know exactly what the redesign will bring, but it’d be great to see those things finally addressed.

According to Gurman, “Apple is looking to create something that’s more relevant, while also fixing longstanding complaints — yes, including the charging port issue.” It could still be a while before we see the new Magic Mouse, though. Gruman notes that it could take another year to 18 months to get it ready for market.

TechCrunch reported: The next big upgrade to Apple’s mobile devices could be foldability, according to multiple reports published Sunday.

According to The Wall Street Journal, Apple is aiming to launch two foldable devices in the next few years. There’s a larger model with a 19-inch screen that could compete with desktop monitors, as well as a smaller model that would serve as a foldable iPhone, with a larger screen than the iPhone 16 Pro Max.

In my opinion, it appears that Apple is intending on upgrading some of its products. It is unclear when those products will hit the market.


Apple Has A New Smartphone Strategy – Screens Everywhere



Apple is finally preparing to compete for the smart home market after falling behind Amazon and Google. For years, Apple Inc. has sold the go-to devices for our pockets, wrists, backpacks and desks. But it has struggled to achieve that kind of success in other key areas: the car, the face, and the home, Bloomberg reported.

Apple blew billions on a car project that it shut down earlier this year, and the company’s Vision Pro hasn’t yet provided that a face-worn technology can be a hit. Its home products, meanwhile, have had mixed results. While the HomePod smart speaker and Apple TV set-top box have their fans, both devices trail competitors’ products.

But now the company is setting out to conquer the smart home with an aggressive new strategy: putting Apple screens and software throughout the house in a way that creates an end-to-end experience.

The renewed effort follows years of mediocre performance in this category, with Amazon.com Inc.’s Google taking the lead. One reason Apple has struggled is its focus on making premium products that work in a closed ecosystem. That hasn’t been an effective strategy in the smart home, where consumers want equipment that can work with a wide range of other products.

For Apple’s next slate of home hardware to be successful, it has to support as many accessories as possible — and the company is preparing to do just that. It helped develop a smart home protocol called Matter that allows Amazon, Google, and Apple devices to all play nicely together.

The Wall Street Journal reported Vision Pro is struggling to attract major software-makers to develop apps for the device, a challenge that threatens to slow the progress of the company’s biggest new product in a decade.

New apps released on the Vision Pro every month have slowed since its launch in January. Some of the most successful virtual-reality software developers have so far opted not to build apps for the headset.

Without enough killer apps, certain users have found the device less useful and are opting to sell it.

“It’s a chicken-or-egg problem,” said Bertrand Nepveu, who previously worked on the Vision Pro at Apple and is now an investor in this area at Triptyq Capitol.

Nepevu and app developers think Apple should fund app makers to give them an incentive to port over their existing apps from other headsets or to develop fresh content. This practice has become common in the industry, with headset leader Meta Platforms funding many developers and even buying several app makers.

Many developers are already looking forward to a cheaper version of Apple’s headset, which is expected as soon as next year.

Mashable reported Apple’s Vision Pro headset is incredibly powerful, but also very expensive and quite bulky. The company is reportedly planning to launch a much lighter wearable device — though don’t expect it to arrive very soon.

Apple is also reportedly working on a version of AirPods with cameras. As Mashable previously reported, the idea for the earbuds is to enable new spacial audio experiences, perhaps when combined with the Vision Pro. Both the smart glasses and the AirPods might arrive as early as 2027.

In my opinion, Apple has a wide variety of products that it hopes people will purchase. I don’t think every Apple user is going to buy all of them. 


Apple No Longer In Talks To Join OpenAI Investment Round



Apple is no longer in talks to participate in an OpenAI funding round expected to raise as much as $6.5 billion, an 11th hour end to what would have been a rare investment by the iPhone maker in another major Silicon Valley company, The Wall Street Journal reported.

Apple recently fell out of the talks to join the round, which is slated to close next week, according to a knowledgable person.

Two other tech giants, Microsoft and Nvidia, have also been in talks to participate in the round. Microsoft is expected to invest around $1 billion, adding to the $13 billion it already has put into the company, according to people familiar with the matter.

The funding talks aren’t complicated and it is possible the participants and investment amounts could change.

OpenAI is also in the process of overhauling its corporate structure from a nonprofit into a for-profit company. That change, which was encouraged by many of the investors in the round, will be a complicated process for the startup. If it doesn’t complete the change within two years, investors in the current round will have the right to request their money back.

9To5 Mac reported Apple was first reported to be discussing an OpenAI investment last month. It was never clear, however, how much Apple might’ve invested in the company. 

Microsoft, of course, is already a major investor in OpenAI and owns a 49% share of its profits. Today’s report suggests Microsoft is set to expand its OpenAI investment with another $1 billion through this latest round.

The news of Apple’s decision to pass on investing in OpenAI comes amid more leadership and structural changes at the company. Former Apple design chief Jony Ive also recently confirmed that he is working with OpenAI to design an AI hardware product.

Apple and OpenAI are teaming up to integrate ChatGPT into iOS 18 later this year. Through this partnership, ChatGPT will handle world knowledge requests in combination with Siri.

Mashable reported Apple is reportedly no longer in talks with ChatGPT creator OpenAI for investing in its latest fundraising round.

The Washington Post reported on Friday that a “knowledgable person” reported that Apple fell out of talks to join this round. It’s a surprise because the news came at such a late hour — the talks are scheduled to wrap up this upcoming week — but should’t shock anyone too intensely.

Apple rarely invests in another Silicon Valley company, and is known for being pretty conservative in the world of direct investments and acquisitions in comparison to other tech giants.

In my opinion, Apple can do whatever it wants to, including opting-out of supporting OpenAI.


iOS 18 Is Available Today, Making iPhone More Personal Than Ever



Apple announced iOS 18 is now available, bringing iPhone users around the world new ways to personalize their iPhone with deeper customization to the Home Screen and Control Center; the biggest-ever redesign to Photos, making it even easier to find and relive special moments; and major enhancements to Messages and Mail.

Starting next month, iOS 18 will introduce Apple Intelligence, the personal intelligence system that combines the power of generative models with personal context to deliver intelligence that is incredibly useful and relevant while protecting users’ privacy and security.

More Customization Than Ever

In iOS 18, users can customize their Home Screen in exciting new ways by placing app icons and widgets to frame the wallpaper or create the ideal layout on each page. Users can also choose how the app icons and widgets are presented — light, dark, or with a colored tint — or make app icons appear even larger for a new streamlined look. 

Control Center is redesigned to be even more flexible. Powerful groups of controls, including favorites, media playback, Home controls and connectivity, and the new controls gallery featuring options from third-party-apps — can be organized so that they’re always just a swipe away. Users can also access their favorite controls from the Action button, and for the first time, users can change the controls on the Lock Screen or remove them entirely.

The Biggest Photos Redesign

The biggest-ever update to Photos makes it easier to find and relive special moments. The beautiful, simplified layout puts the library into a unified yet familiar view. New collections like Recent Days, People & Pets, and Trips automatically keep the library organized with on-device intelligence, so users can spend less time searching and more time enjoying their memories. 

Users can personalize their experience with a customizable layout that reflects what is most important to them and pin favorite collections to keep them easily accessible.

Engadget reported Apple’s iOS 18 is available today, but your iPhone may mot be compatible.

Apple just released its new iOS 18 for all eligible iPhones to download free today, which you can find in the Software Update settings. And if you’re planning to buy one of the new iPhone 16 or iPhone 16 Pro models coming available on September 20, they’ll already have iOS 18 installed. But not every iPhone will be able to run iOS 18, and even the once that can won’t have the bells and whistles of the new Apple Intelligence features.

That update stratification is nothing now. Generally, each year, some older iPhone models are removed from Apple’s iOS eligibility list. Last year, for instance, the iPhone 8, iPhone 8 Plus, and iPhone X were left off the compatibility list. That means that those iPhone owners couldn’t update to iOS 17 and missed out on some notable features,

On the flip side, some older hardware will get major new features: Considering the upcoming software update that effectively turns existing AirPods Pro headphones into a hearing aid, complete with a built-in hearing test. (Apple just received FDA authorization to release that feature later this year.)

In my opinion, there are going to be a lot of people lined up at their nearest Apple Store today, hoping to get the brand new iOS 18 model.


Apple Must Pay 13 Billion In Back Taxes, EU’s Top Court Rules



Europe’s top court ruled against Apple on Tuesday in the tech giant’s 10-year court battle over its tax affairs in Ireland. The case stems back to 2016 when the European Commission ordered Ireland to recover up to 13 billion euros ($14.4 billion) in back taxes from Apple, CNBC reported.

The European Court of Justice’s decision comes hours after the company unveiled new products to revitalize its iPhone, Apple Watch, and AirPod lineups.

Apple shares were down about 1%.

In a statement, the Irish government said that the Apple case “involved an issue that is now of historical relevance only,” adding that its position has always been that it “does not give preferential tax treatment to any companies or taxpayers.”

Apple said in a filing on Tuesday that it will incur a one-time income tax charge of about $10 billion in its fourth fiscal quarter ending Sept. 28, 2024.

Politico reported the European Commission scored a surprise win against Apple that confirmed its €13 billion back-tax bill for one of the world’s richest companies.

The Court of Justice tossed out a lower court judgement that reversed the Commission’s decision that Apple’s tax arrangements with Ireland were illegal.

“Ireland granted Apple unlawful aid which Ireland is required to recover,” the Court of Justice said on Tuesday. It stressed that its ruling was the “final judgement in the matter.”

This is a massive win for Competition Commissioner Margrethe Vestager’s crusade against “aggressive tax planning,” mostly targeting U.S. multinationals, since previous cases have faltered in the European Union courts.

“It was a win that made me cry because it is very important,” Vestager told a press conference. “It is very important to show European taxpayers that once in a while tax justice can be done.”

The Apple case was part of a slew of probes aimed at how countries like Ireland and Luxembourg offered favorable tax treatment to hook the European headquarters of multinational firms.

ArsTechnica reported Apple has suffered a significant defeat after the EU’s top court ruled that the iPhone maker must pay 13 billion euros in back taxes, overturning an earlier decision in the Big Tech group’s favor.

The ruling relates to a 2016 case when the EU’s competition chief Margrethe Vestager said that Ireland had given the company an illegal sweetheart deal, amounting to a tax rate of less than 1 percent.

The European Court of Justice said on Tuesday in its final ruling that it “confirms the European Commission’s 2016 decision: Ireland granted Apple unlawful aid which Ireland is required to recover.”

A lower court had in 2020 quashed the commission’s order and the ECJ’s decision to overturn that ruling was unexpectedly decisive.

Apple chief executive Tim Cook has previously dismissed the commission’s position as “total political crap.” On Tuesday, the company said the EU was “trying to retroactively change the rules and ignore that, as required by international tax law, our income was already subject to taxes in the US.

In my opinion, this situation seems to be a long time coming. Apple might not like the outcome of the European Court of Justice’s decisions.


Apple’s “It’s Glowtime” Event Featuring iPhone 16 Lineup



Apple revealed its iPhone 16 Pro today during their “It’s Glowtime” event. Pricing starts at $999 or $41.62/month. for 24 months. Pre-order starting at 5:00 am. PDT on 9.13, available on 9.20. Apple intelligence coming this fall!

iPhone 16 features a Grade 5 titanium design with a new, refined micro blasted finish. Titanium has one of the highest strength-to-weight ratios of any metal, making these models incredibly strong and impressively light. iPhone 16 Pro comes in four stunning colors — including new Desert Titanium.

Internal design improvements — including a 100 percent recycled aluminum thermal substructure and back glass optimizations that further dissipate heat — enable up to 20 percent better sustained performance than iPhone 15 Pro. So you can do all the things you love — like high-intensity gaming — for longer.

New display technology allows us to route display data under active pixels with no distortion, resulting in thinner borders for larger 6.3-inch and 6.9-inch Super Retina XDR displays that feel great in the hand.

iPhone 16 Pro is splash, water, and dust resistant. It also has our latest-generation Ceramic Shield material that’s two times tougher than any smartphone glass. Talk about durable.

Apple also mentioned iPhone 16 Pro is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Apple intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information. 

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Wired reported the iPhone 16 isn’t going to feel dramatically different from last year’s models. The iPhone 16 and 16 Plus now have a vertically aligned camera module, (as opposed to a diagonal), and they now feature Apple’s Action Button, which debuted on the iPhone 15 Pro.

This button replaces the long-lived Mute switch, and while you can program the customizable Action Button to replace that functionality, you can (more helpfully) configure the button to execute various tasks, like toggling on a flashlight or launching the camera. 

Also new to all the iPhone 16 models is a Camera Control button. Much like the shutter button on a full-size camera, it reacts to different levels of pressure. A light press will track focus on the iPhone 16 Pro models, or you can slide your finger to swipe through zoom levels. A harder press will snap a photo, and a longer press will take a video.

In my opinion, it sounds like the new iPhone 16 is going to be something that fans of Apple’s products are going stand in line, eager to get their hands on the newest iPhones. 


When Does Apple Launch The New iPhone 16?



It’s almost time: Next week, Apple will show off its new lineup of the iPhone 16 models at its iPhone event on Monday, September 8. And if you plan to get your hands on one of the new devices after the event, we’re here to tell you to save your time because the new iPhones won’t be available to buy yet, Engadget reported.

Apple is pretty consistent when it comes to releasing their new products and we don’t expect that to change this year. We’ll tell you when we expect Apple to release the iPhone 16 after its event. We’ll also let you know when you can expect to download iOS 18 – Apple’s latest software – on your current iPhone.

We don’t know yet how much the iPhone 16 lineup will cost. Currently, the iPhone 15 models start at $799 and range as high as $1,599 for the 15 Pro with 1TB of storage. It will be interesting to see if Apple holds the line on pricing, or plays around with different storage capacities and price points, as it sometimes does.

9TO5Mac reported: We’re just a few days away from Apple’s special event, when the company is expected to announce the new iPhone 16 models. There are a lot of rumors about the new phones out there, but 9TO5Mac has heard more details about what the changes with the new hardware. When it comes to cameras, users can expect improvements such as 4K 120fps video and more.

Reliable sources familiar with the matter have shown us evidence of what’s new in the iPhone 16 Pro’s camera. As previously rumored, the new Pro models will get a new 48-megapixel ultra-wide sensor, and our sources corroborate this information. What’s more, the camera system will be exactly the same between the 16 Pro and 16 Pro Max.

That means that both Pro models will have the tetraprism lens for 5x optical zoom, whereas it’s exclusive to the Pro Max model in the current generation.

CBS News reported: On Monday, Apple is expected to reveal its iPhone 16 models along with other new products, in a live-streamed event called “It’s Glowtime.” The latest generation of iPhones will make what one analysts called Apple’s “biggest upgrade cycle in its history.”

The event is scheduled to take place on September 9, at 1p.m. Eastern time at the tech company’s Cupertino, California, headquarters.

All eyes will be on Apple’s latest line of iPhones, all models of which will be powered by Apple Intelligence — Apple’s response to the generative AI revolution — which will be integrated into iOS 18, according to an announcement Apple made in June on the new AI feature.

Integrated into apps like Mail and Notes, and designed to simplify daily chores like list-writing, “it harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks, according to Apple.

In my opinion, I think that people who are already using Apple devices will be pleased with the newly updated versions. It will be interesting to see what the newest iPhones can do.