Mailchimp Has Enhanced Automation Tools

Mailchimp logoI haven’t had the need to build many e-mail lists over the years. But on the rare occasion I do, I’ve found Mailchimp to be a good solution. Mailchimp’s template-based e-mail newsletter system makes it easy to compose nice looking messages, and its handy collection of plugins and widgets make it easy to add subscription tools to my WordPress sites. I haven’t delved deeply into all of the features Mailchimp has to offer. But it’s a pretty extensive set and it looks like the company is working to constantly improve them.

Recently, Mailchip announced it would be adding enhanced automation tools to its platform. These tools will allow users to:

  • Introduce new subscribers with an onboarding series
  • Automatically follow up with customers after a purchase
  • Surprise your best customers with a coupon based on purchase activity
  • Create custom workflows based on API calls
  • Connect with shopping cart integrations
  • Set up win-back campaigns using advanced post-send actions, and more

Mailchimp has also updated its interface, making the service’s drag-and-drop system even easier and more efficient to use. And while the tools themselves may seem simple on the outside, they open up a lot of possibilities for complex automated actions, based on how e-mail recipients respond to the messages they’ve received. Many of these features could be beneficial to Mailchimp customers who are running an online business.

To see more about what Mailchimp automation can do, click the link at the top of this post.