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OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can
I was listening to a podcast where the hosts were chatting back and forth about the newly offered Hulu Plus, where for $10 dollars a month, you can get Hulu on a wide variety of devices including smart phones and over-the-top Internet TV boxes. Hulu is also offering a somewhat wider, but still incomplete back catalog archive of shows. One
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis. Marketing and traditional broadcasting have long had an interesting relationship that has had a
New technology always disrupts. This has always been true, whether it was the invention of the wheel, the automobile, or modern electronics. With each new disruption, interactive business and social commerce is disturbed. Established business and social models are suddenly rendered partially or fully dysfunctional. For every new disruptive technology that comes along, an old business model is broken and
Check out this screenshot. Tell me why it's an Oxymoron: If you said "This is an Associated Press article - I CANNOT share it on Mixx, Buzz, Digg, Reddit, Facebook or Newswire", then you are correct! If you go to the A.P.s site, you do not see any sharing widgets. However, if you go to the sites that pay for