Should You Pay For Content?
I was listening to a podcast where the hosts were chatting back and forth about the newly offered Hulu Plus, where for $10 dollars a month, you can get Hulu on a wide variety of devices including smart phones and…
Why Did The Initial Joost Experiment Fail?
A few years ago remember seeing all those “Joost” commercials pushing their Internet TV application? “Proper TV – Joost” the sophisticated-sounding British spokesman endlessly blurted out towards the end of the ad. Of course, the initial Joost experiment ended badly.…
Will You Survive The Coming Changes?
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will…
Do Paywalls Ever Make Sense?
There was a recent article at Arstechnica.Com describing how The Times in the U.K. ended up cutting its web traffic in half by simply requiring registration so that viewers could read their articles. Prior to this, the articles on the…
Is Content Demand Being Met?
New technology always disrupts. This has always been true, whether it was the invention of the wheel, the automobile, or modern electronics. With each new disruption, interactive business and social commerce is disturbed. Established business and social models are suddenly…