Category Archives: content

Shredding The Cord



Ah, my once-beloved Dish Network account – the thing I once thought I could never do without; the budget monster that consumed $100 per month, month after month, year after year. I agonized for months over the idea of simply killing it before finally pulling the plug.

It’s been the better part of a year since I put the budget-busting beast to rest and cancelled the account. Dish Network itself seemed to want to throw up as many roadblocks as possible to get me to change my mind. They wanted the LNB module off of my roof, in addition to the two receivers. I had 30 days to send the units back in the packing boxes they sent or they would make me pay full price for them.

I was able to talk the guy out of forcing me to climb up on my roof to retrieve the LNB, and I was able to get the two receivers sent back to them within the 30 days of cancellation. However, somehow they had in their billing system I had three receivers, not two. They sent return packaging for three units. I spent time on the phone with them to make sure this discrepancy was resolved, and they assured me it was.

Ooops, not so fast! A month or two later I got a letter from them stating I still owed them for a receiver and they intended to hit my bank account for the amount. A phone call to them resolved the issue and I haven’t heard a peep from them since.

How has life been without all of those channels? $ome part of me hate$ to admit it, but I haven’t missed it at all. I’ve got an Intel Mac Mini set up as a DVR for local over-the-air HD broadcasts, as well as a Netflix account and several other Internet-connected set top box viewing solutions.

Observations

A very large percentage of TV programming is marketing presented as content. Much of what passes for entertainment depicts multitudes of dysfunctional drama queens assaulting and insulting the people around them. The more dysfunctional they are, the more likely it is the marketing messages will seep into the mesmerized minds of the audience. Even if one isn’t watching commercials, product placement and even behavior placement abounds. Viewers are being programmed to buy certain products, as well as behave in certain ways.

Think you can’t do without cable or satellite TV? Think again. I was paying $1,200 dollars a year for Dish Network. Multiply that by just 5 years and that’s a whopping $6,000 dollars for the privilege of being shaped and influenced by marketing messages so I would spend even more money.

Let’s go one step further. For many people TV is an addiction. These people are crack dealers in disguise. How else could it be that they can continue to raise their prices and people continue to pay ever more?

Let’s be honest. The vast majority of cable TV programming is less than worthless. Could that $6,000 dollars been better spent on higher-quality programming? Of course it could.


Sensio’s 3D Technology



Tom interviews Canadian firm, Sensio on their development of stereoscopic cinematic technologies – that’s 3D to you and me – and the launch of three new products.

  1. The Sensio Hi-Fi 3D Codec for superior quality 3D video, which is being adopted by several content providers.
  2. The Sensio Autodetect, which analyses video and determines the 2D or 3D format (side-by-side or top-and-bottom). Very handy for hardware manufacturers who don’t have to produce different models for different markets.
  3. The Sensio S2D switch, which converts 3D content into 2D content. Although this seems niche at the moment, as more 3D-only content becomes available, there will be times when it needs to be displayed two-dimensionally, e.g. when there  aren’t enough 3D glasses to go round.

All of these technologies are aimed content creators and manufacturers and the average consumer will never know that their set-top box or over-the-top box uses these technologies. Regardless, it’s interesting to see the technologies announced now that you’ll be using in a year’s time.

Interview by Tom Newman of The Fogview Podcast.

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Lookee TV Desktop WiFi Internet TV & Radio Player



Ted Aguirre talks about the three models of Lookee TV (www.lookeetv.com), a table-top model, a portable model, and a set-top box model that connects to a TV. Lookee TV devices retail for about $150 and are available right now. Lookee TV receives over 30,000 streaming radio stations and over 1,000 streaming TV channels. The company maintains its own strategically-located international content servers. All the content carried on the Lookee TV devices is free. Lookee TV devices are especially useful for international travelers who want to watch foreign television content or listen to streaming radio from other countries.

Interview by Todd Cochrane of Geek News Central.

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Tablets, E-book Readers and Paper



Imagine a school that passes out Amazon Kindles instead of printed textbooks. No books at all, zilch, zero, nada – everything electronic. Printing costs could be completely eliminated, along with a myriad of associated problems – replacement books, textbook obsolescence, and book disposal to mention but a few. A single high-battery-life device such as a Kindle would suffice for replacing all books.

Let’s take this electronic book thought experiment a bit farther. The next logical step would be for the teachers to pass out tests and other traditional paper handouts electronically, eliminating paper altogether. At that point, the Kindle or other reader or tablet would have to be able to allow student interaction, say on a multiple-choice test.

The stickiest problem with this scenario would revolve around having an easy-to-use input system on these devices that allowed students to write phrases, paragraphs, papers, and draw images or diagrams to send back to the teacher.

All of this technology already exists in various forms. Perhaps the iPad comes close to meeting many of these requirements, but some form of the dreaded pressure stylus input would still be needed. Also, two separate devices would be needed – a reading screen, and an input screen on which to write, type and/or draw.

Are we there yet? Not quite, but we are getting close. With the success of the Kindle, iPad, smartphones and maturing touch screen technology in general, the day of eliminating the need for tons of paper is finally becoming a practical, desirable reality.


The Changing Face of News and Journalism



Andrew Marr, formerly the BBC’s Political Editor, has written a series of articles on the changing face of news and journalism in an era of technological change.

In the first, End of the News Romantics, he comments how he always thought he’d be a true newspaper and newscast kind of guy but in fact he’s embracing the new technology of tablets and phones.  He says, “A few years ago, I was shaking my head and saying I thought I’d had the best of times for journalism, and wouldn’t want my children to join the trade. No longer. I’d like to be 20 and starting out again right now.

In the second, A New Journalism on the Horizon, he talks in a little bit more detail about the media revolution, where he discusses the future of journalism in the age of new media.  He starts out from the recent revelations that (a) the estimated readership of the The Times Online has dropped by 90% since the introduction of the paywall and (b) e-books are outstripping hardbacks on Amazon, and how these facts seem to be contra-indications.

He puts forwards two points, the first being that the notion of not paying for news seems to be somewhat strange.  People pay for DVDs, magazines, TV channels, mobile apps, e-books, so why not news?  Although he’d be happy to pay, he wants to be able to pick and choose – politics but not fashion, business but not crime – so he feels the proposition will need to be refined.

The second point is that there will undoubtedly be consolidation in the market for general news or the news of the day.  But he believes that underneath this will be specialist news organisations that deal in particular sectors of the market, such as automotive, enviromental, foreign countries.  This will be where the real knowledge and understanding will be.

As ever, it’s hard to gaze into the crystal ball and predict the future.  From my previous posts, you’ll know that I think we have to start paying for news if we want quality journalism to continue.  As to the second point, of  specialised news organisations, I think he’s right.  Imagine CNN or the BBC no longer having a technology correspondent and outsourcing that to Engadget or Gizmodo.  Or business news provided by the Economist. It’s not a hard stretch of the imagination to see that coming.

What do you think?  Will the news organisations of today simply become aggregators?


Does The Cloud Have A Dark Side?



Does The Cloud Have A Dark Side?For some time we’ve been hearing about the virtues of cloud-based computing.

Certain functions seem to lend themselves to the cloud. Online word processing, spreadsheets, etc. can seem to make sense in some situations, such as collaborating with others.

In everyday use scenarios, does the cloud really make sense in more traditional private computer-use situations? I contend that it does not.

Right now I’m typing this into Microsoft Word on my MacBook Pro. At the moment I have rather lousy Sprint and Verizon connectivity, even though 12 hours ago at this very same location I had really good connectivity from both. The only thing that changed is the time of day. If I was currently limited to using Google Docs chances are I would be unable to write this. Network demand constantly fluctuates depending on the time of day and location.

Is there enough bandwidth available? With the tsunami of smartphones that are on the immediate horizon, will the carriers be able to keep up with the average five-fold bandwidth demand increase that the average smartphone user pulls from the network? Can carriers keep up with a smartphone-saturated public all trying to pull down data at the same time?

However, for the sake of argument let’s say that mobile Internet connectivity isn’t an issue.

What if the Internet is turned off due to a declared cyber attack and all of your documents are online? What good would the network appliance approach to computing be then?

Can e-books be revised after the fact? If government can simply decide to turn off the Internet, then it’s not that much of a leap to imagine laws and regulations being passed banning certain types of blogs or even books that have been deemed dangerous or seditious. There have already been books sold such as “1984” by Amazon that were deleted from Kindles after the fact by Amazon when it was determined that Amazon didn’t have the legal right to sell it in e-book form. What if instead of banning books, they were simply rewritten to remove the offending parts? What’s to stop instant revision of e-books that have been declared dangerous?


OTT And Paid Content



OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can either be live streaming video, on-demand streaming video, or in the form of a pre-recorded on-demand podcast.

There are many aspects of over-the-top TV that have yet to be shaken out. Specifically, here in the early stages there are some still-murky areas when it comes to details of how advertising is going to work.

Things that we know about how OTT works successfully so far:

People are willing to pay for bundled on-demand professionally created OTT content in the form of Netflix on-demand streaming of movies, TV shows, and other content. The bundled Netflix price for all-you-can-eat on-demand streaming OTT offers the consumer a real value. In most cases, a great deal of marketing money and effort has been spent promoting the majority of individual movies and other content that are available on Netflix, so the consumer has a fairly high degree of familiarity with much of the on-demand streaming content they offer. These are essentially repurposed movies that are already on the shelf.

People are willing to watch on-demand streaming OTT of professionally-created content with embedded ads as demonstrated by the ongoing success of Hulu.Com. The consumer is likely already familiar with a portion of the content, but Hulu also allows the consumer to discover and explore previously unknown TV show content in an on-demand stream with embedded ads. These are essentially repurposed TV shows, some movies, and other content.

Live streaming OTT of live content is still catching on. The most successful live OTT content as typified by what Leo Laporte and company are generating still offers an on-demand podcast version that can be downloaded later. Currently, on-demand, after-the-fact podcast versions of live OTT generated content end up with many more downloads than people watching via live streams. Both live streaming OTT and the on-demand podcast versions can contain ads. For the ads to be effective in this format, they need to be relevant to the audience’s needs and desires. The old “shotgun” advertising approach does not work in this format. This specific type of content is closely associated with word-of-mouth promotion.

There are a few questions that remain to be answered. Will consumers pay for on-demand streaming of TV drama-type content they are unfamiliar with — in other words, will consumers pay to watch an on-demand stream of a new TV show drama, documentary or reality show? Using myself as a gage, I wouldn’t pay for individual on-demand episodes of a TV show or movie I wasn’t fairly familiar with. Promotion and word-of-mouth still has to take place.

If consumers will pay-per-view for an unfamiliar on-demand TV show, can the content still contain ads? I think the answer to this depends on the content and its perceived value – i.e., how well it is promoted, and the resulting perceived value that is generated in the potential consumer.

Once “Lost” was a hit TV show, would the fanatic fans have paid for on-demand streams of new episodes? Probably they would have, if they could have gotten them, say a week or so in advance of the actual broadcasts. “Lost” fans would have also put up with ads in the advance on-demand stream. They might have grumbled about it, but if that were the only way it was available in advance, many of them would have opened-up their wallets and paid the price monetarily and with their attention to the embedded ads in order to satisfy their “Lost” habit. Clearly, the producers of “Lost” – ahem – “lost out” on a time-sensitive revenue stream opportunity.

Bottom line, I believe it all revolves around the content and the real and perceived values that the content delivers.

I liked last season’s remake of the old “V” television series. If I could be assured the production values remained just as high, I might pay to subscribe in some manner. If the “V” series is picked up again by ABC next season, I would also pay to subscribe if I could get episodes via on-demand streaming before they were broadcast.

In the meantime, we are still dealing with the death-throws of the old broadcast model with its old appointment based viewing schedule combined with the old shotgun advertising approach. ABC broadcast TV affiliates would have had a cow if “Lost” episodes had been made available as a paid on-demand OTT stream before the episodes were actually broadcast via the network.

The final destination of OTT and when it ends up at that destination depends on what is right for the time. Both delivery infrastructure capabilities and consumer demand will make that determination.