The BBC has pulled its podcasts from the Google ecosystem and in a blog post, Kieran Clifton, the BBC’s Director of Distribution and Business Development, explains why. He says, “Google has since begun to direct people who search for a BBC podcast into its own podcast service, rather than BBC Sounds or other third party services, which reduces people’s choice.”
This seems very laudable at this point, though by several accounts, the BBC Sounds app isn’t that great. However, it all becomes much clearer in the next few lines, “….this means us getting hold of meaningful audience data…Unfortunately, given the way the Google podcast service operates, we can’t do any of the above...”
This isn’t an altruistic crusade by the BBC to stop Google, it’s simply that the Beeb wants to get its grubby hands on podcast usage info. They already force you to login into iPlayer so that they can check that you’ve paid your TV tax, sorry, TV licence at GB£154 per year. If you don’t believe me, go here – “Will you share my data with TV Licensing? We share some of your personal data with TV Licensing to check if you are using BBC iPlayer and to keep their database up to date.”
I’d hoped that the BBC would be above this kind of behaviour but it’s becoming clear that it’s just another commercial media organisation, albeit a state-supported one. Sad to see the day.