The question is now what will Apple and AT&T do

Everyone has gone stark raving mad over the fact that you can now unlock an iPhone and put a different SIM in it. Heck, there is a commercial hack and also a open source hack so even folks that are broke after buying the phone can now drop a T-Mobile SIM in and laugh all the way to the bank.

This is probably one of the reasons T-Mobile made some data rate changes. I am sure they are expecting a bunch of people with T-Mobile accounts to pull their SIMs out of their phones and drop them in a iPhone now.

I will be visiting a local Apple location tomorrow and picking me up a iPhone but you can bet that it will not remain locked for long.

The real question we have to ask is how over the top is AT&T going to go on this or will they get smart and make their data and phone plans compete with T-Mobile so that guys like me who have T-Mobile accounts would be more inclined to switch.

Heck I have three phones on my current T-Mobile plan with 2000 minutes a month airtime for under a $100.00 bucks for the lot. Don’t think that AT&T can compete with that. While I use Sprint for my EVDO service for my business both AT&T and T-Mobile cannot compete with Sprint over their superior data services.

While AT&T is sure to be upset and will go after sites legally this is a real win for Apple if they don’t get stupid and program the hacks out of the phone. I am sure their engineers are working on it though as AT&T wants some of that 5-year love they have been promised by the boys at Apple.

My bet? It will be a all out war for a while and while I could see some of us having to put our iPhones on Ebay it sure will be fun having a iPhone to show friends with the T-Mobile logo running on the phone. Engadget

About Todd Cochrane

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.