The wait is over: Apple announced the dates for its 2025 fall event. The company will unveil new hardware on September 9 at 1PM ET at its Cupertino headquarters. The tag line for the event is “awe dropping”, which doesn’t give a whole lot away, Engadget reported.
There has been plenty of speculation already about what will be announced at the upcoming event. The highlight of the iPhone lineup this year is expected to be a new ultra-thin, ultra light, most likely called the iPhone 17 Air.
We’ve already heard rumors about everything from the frame material to the battery for this new offering, so it should be interesting to see whether Apple has managed to keep anything about iPhone 17 under wraps to reveal during the event.
TechCrunch reported: Apple said today that it is holding its event for the iPhone on Tuesday, September 9 – just like last year. The company has started sending invites for the event, which will be held at the Steve Jobs theatre in Cupertino and will start at 10 a.m PT/ 1 p.m. ET.
While the company is expected to release one regular and to Pro phones, it could replace the Plus with a new and slim iPhone 17 Air model. The device could reportedly have a thickness of 5.5 mm with a 6.6-inch screen. This would make the new iPhone 17 Air O.O8 inches thinner than the current gen models.
The base iPhone is reported to have a new and bigger 6.3 inch screen with a 120Hz refresh rate instead of 60Hz in previous years.
Along with the iPhones, Apple will likely have updated the Apple Watch Series 11, Ultra 3, and SE 3. The Apple Watch Ultra 3 would be a notable update amid the trio, with a bigger screen and faster charging port.
Apple Insider reported: Every fall, Apple takes the time to launch a wide range of new products aimed at consumers for the holiday season. As one of the company’s most profitable times of the year, Apple puts a ton of effort into its fall events.
Invitations were set out to the press, announcing the event, on August 26. The tagline is “Awe dropping,” with a Liquid Glass-style Apple logo at the top.
We anticipate that while the event may have an in-person component, Apple will stick to it’s pre-recorded events. This gives Apple a lot more control over what Apple fans see, and allows for the company to go-all-out, as well as include jokes, bits, and special effects.
But it seems like 2025 may be the year that Apple finally puts the iPhone Plus on the chopping block. It’s probable that Apple will swap it for the iPhone Air, a thinner mid-sized option rumored otherwise measure 6.6 inches.