Category Archives: marketing

Richard Cheese the Ultimate Classless Act

Update 2: Out of Respect for Brian Ibbott at I have opted to remove the video for Brian’s sake. I will be talking more about Richard Cheese and his demand letter later.  A simple apology by Richard Cheese which has been asked for, and not yet given would have gone a long way.

Well over 20 people video taped the performance of Richard Cheese I was not the only one. Every performer prior to Richard had been taped by a huge number of attendees. We were never told that cameras were not allowed. As it turns out, post event Richard Cheese has a clause in his contract that prohibited filming. No one attending the event knew this at the time.

In my video I only played two short clips to show the attack on me personally and that of Richard Spitting on another fan which clearly falls under fair use regardless. While Richard did forcefully remove the camera from my hands and throw it back at me which hit me in the chest then fell to the ground I must say I was surprised by the assault. He could have simply stopped the music and said that no cameras were allowed we all thought it was part of his act up until he took my camera away and then spit on another person with a camera.

Update 1: It appears that Richard Cheese had some ridiculous clause in his performance contract that no video would be allowed during the event. The participants of the event were not informed of this. It appears now that Organizer Brian of Coverville is possibly being threatened by Richard Cheese because of my Video. Sadly I submitted this video to all of the major video websites before I was informed of this. I will make a decision on removal after consultation with my lawyer!

During the Coverville 500 a concert held during the new media expo I got to witness the biggest jerk I have ever seen during a live event.

I want to preface these comments with the following statement. The organizer of the Coverville 500, Brian Ibbott did an amazing job and brought in some amazing talent at a terrific venue. Sadly, little did Brian know how badly one of his performers was going to behave. Overall the Coverville 500 of which my company was one of the sponsors was a great event.

But lets talk a little about Richard Cheese here is the setup. You have 500–1000 new media creators at a concert organized just for them. All of these media creators carry video cameras or audio recording devices. This is an event where cameras and recording devices are allowed. The artist performing all knew this in advance.

New Media is all about cross promotion and many of us had cameras there ready to capture performances that are shared with our audiences and cross posted on multiple sites worth countless dollars.

When Richard Cheese stared his performance he started complaining about the Audio levels, and from what I heard later he had demanded from the organizer that all other prior performers audio levels be at a lower level then his. This complaining continued for the first few minutes of the show. Then during the show he kept turning his back on the audience and was texting someone on his mobile device. It turned out he was texting Brian the organizer and bitching about the Audio levels (note Richard’s Manager said he used his phone as a timer and says he was not texting). The Audio Levels were fine from my vantage points. 

But this is just the beginning of his antics. He started out by telling everyone to put their cameras down and was complaining about us filming him. There were probably 20 people with cameras. I was shooting video of him with a small hand held camera. He then pushed someone out of the way and came partially off stage, grabbed my camera pulled it from my hands shut it off and then threw it at me which I subsequently dropped as I was so surprised.

Then he went down the line, and spit on some people to get them to put their cameras away. Did he not understand that this crowd was 100% new media. Did he not realize that he pissed off the very people that would have given him some props?

(Video Removed out of Respect for Brian Ibbott of coverville. While the assault of me and one other fan is well documented unknown to us Brian had agreed to a clause that prohibited filming during the Cheese performance)

One of the people he spit on was a very big fan of his, that has given him many props and accolades over the past year. How do you think he feels now?

Copyright Web Portal Online July 1st

Need to Copyright something? Come July 1st, all you have to do is get on the web to apply for the Copyright. This should make it quick and easy to apply.

The Library of Congress will be opening the portal so you can submit claims electronically. Filing online will save you $10 ($35 online), give you a registration date of when you file and online options like status of the copyright and ability to upload the materials.

It’s all part of an initiative to get services online. The portal was established 10 years ago with the idea being you can copyright items including movies and music faster so nobody tries to stake claim on your material. You can copyright literary works, visual arts works, performing arts works, sound recordings and single serials online. Other claims will be offered later, but for now you must submit via the old process.

Of course there are other ways to obtain a copyright, however they might be a little harder to dispute down the road. Creative Commons, for example, is a Massachusetts based website that lets you copyright while giving people the ability to copy and distribute work.

There is what some call the “Poor Man’s Copyright” where you put your work into a envelope, seal it and mail it to yourself. Do not open the mail until a time where your copyright is in question. You would then present the unopened mail at the inquiry as evidence of your copyright. The Postal date will serve as the copyright date.

This is a questionable practice because some have left the envelope unsealed, therefore the work could be inserted after the mail was sent. The best thing to do is have the work notarized. It would add to the authenticity of the copyright.

Protecting yourself from others that would try to take your work as their own is detrimental. Always obtain a dated copyright before submitting your work. You then have a reference if a dispute is raised.

The US Copyright Office handles over 550 thousand claims annually. The eCO hopes this new system will make copyrights quicker, easier and cheaper. I would guess it’s also so copyright applications will increase – a lot of material out there is not copyrighted.

Want to Win a HP HDX Dragon?

Hphdx2 I am very pleased to announce that you have 31 chances to win a HP HDX Dragon. The contest for the machine we are giving away starts on the 28th of May with the Dragon being given away on the 4th of June. You will want to be tuned into my Podcast for updates on how you can win!

Everyone that visits the following sites during their contest period May through June and enter the respective sites contest will have a shot at winning one of the hottest computer being sold today.

As I posted in my last post the machine has a retail value of $4500.00 I will be talking about how you can win on the Geek News Central Podcast. One of the sites on the campaign is Andy McCaskey from he and I will be giving away some extra prizes to go along with this promotion.

Below is a list of sites that have been chosen by HP and the folks at Buzz Corps to give away these great machines

Site Name Contest Start Date Contest Award Date 2-May 9-May
Ars Technica 3-May 10-May 4-May 11-May 5-May 12-May
Barbs Connected World 6-May 13-May 7-May 14-May 8-May 15-May 9-May 16-May 10-May 17-May 11-May 18-May 12-May 19-May 13-May 20-May 14-May 21-May
15-May 22-May 16-May 23-May
Digital Inspiration 17-May 24-May
18-May 25-May 19-May 26-May 20-May 27-May
21-May 28-May 22-May 29-May
Planet 23-May 30-May
24-May 31-May 25-May 1-June 26-May 2-June 27-May 3-June 28-May 4-June 29-May 5-June 30-May 6-June 31-May 7-June 1-June 8-June

Disclosure: This contest is being sponsored by HP and managed by Buzz Corps

What does s-x sell?

One of Todd’s listeners commented in the GNC podcast 351 about how the GoDaddy use of provocative women in their marketing turned her off the service. This sentiment was then echoed in podcast 352 by another listener. Both these comments came from women, and research would show that women are more than twice as likely to take offense to the demeaning nature of such advertising. There are a lot of men that are similarly turned away from this style of ad as well and marketers should beware when taking this approach as it could easily backfire on them.

Personally I find the suggestion that buying a particular product might help me “get lucky” insulting and that message is more likely to make me discount the product than buy it. If you need to use so base an instinct to sell your product, what is wrong with it? If you look at some of the results of using provocative images in advertising you can see why some advertisers would be tempted to use it if their target market is predominantly male.


This is the classic view of provocative advertising. This shows what people say about how advertising effects them. What this doesn’t reveal though is that this type of campaign gets a lot of extra attention to the ad itself, but does not do much for the product you are trying to sell. If you use the primal urge in the ad, men will pay more attention to the ad and not very much at all to the product. In fact using s-x in an ad will actually halve the amount of men that will actually remember your product


At about this time the female readership is sniggering about men’s lack of ability to focus on more than one thing, and justifiably so. The message is clear, using scantily clad models in your advertising will get a positive reaction from one set of men and a negative reation from other men and most women. Unfortunately for the advertiser, the negative group is the one that will remember your brand. In short, its not a good idea. GoDaddy has become a good example of this. They offer (in my non sponsored opinion) a great service, and I trust my entire Internet presence to them. They have also been really smart in their use of podcasting as an advertising medium. Using a couple of risque pictures has cost them at least two customers, when those pictures have little reflection on their abilities as a company.

This is the full article I used the graphs from

And here’s a backup reference article.