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Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis. Marketing and traditional broadcasting have long had an interesting relationship that has had a
If you are an entrepreneur or entrepreneur-in-waiting, then you should have a look at this for inspiration. HSBC Business has produced a series of four booklets comprising a total of 100 real world mini-case studies on how to do things a little differently for success. Some of the examples are well-known companies such as Lufthansa and Red Bull, others are
If you are retailer and want to build your brand, social networks are where you need to be, says IDC in a new report. According to it, Web 2.0 is creating opportunities for competitive advantage with the top 10 social networks having over 1.3 billion members. Yes, there's plenty of people who live on more than one network but that's
Recently Disney bought an estimated 30 percent stake in Hulu.com, bringing the streaming giant even closer to world domination, and adding to the credibility of its online-based television distribution force. It is clear that Hulu.com and its partners have invested large sums of money into developing and funding this new media distribution center, yet anytime someone tries to bring this
For several years the "Get a Mac" ads have poked, prodded, and mocked PC users. Now for once, Windows is doing a decent job of marketing revenge. You win one you lose one. Take it like a grown up all of you fellow Mac addicts. We had this, and more, coming. We should at least recognize good marketing when we see it.
It is too sexy! When you look at the output on your television they are annoying and intrusive. To a marketing manager, or an executive though, the process of creating the ad is like living a little slice of Hollywood magic. It is sexy, and it is fun, and it can make you feel like a movie executive. Additionally, if
Update 2: Out of Respect for Brian Ibbott at Coverville.com I have opted to remove the video for Brian’s sake. I will be talking more about Richard Cheese and his demand letter later. A simple apology by Richard Cheese which has been asked for, and not yet given would have gone a long way.