Category

marketing

Gartner: PC Shipments Worldwide Continue to Decline

Gartner came out with their quarterly press release detailing PC shipments in 2011. In Q1, they found Worldwide PC shipments totaled only 84.3 million units. It's only a 1.1 percent decline from Q1 - 2010, however, this trend has shown that PC shipments have, for the first time, suffered a year-over-year decline. That means PC shipments have declined for 2

96 Years of The 3D Gimmick

The 3D gimmick has been periodically making the rounds for many years. How many people are aware that the first presentation of 3D films before a paying audience took place 96 years ago? According to an article at www.3dgear.com, it took place at the Astor Theater, New York, on June 10, 1915. The program consisted of three one-reelers, the first

The Best; Then There’s The Rest

One of the classic methods of marketing centers around the idea of bundling; i.e. getting people to pay for lower-quality merchandise by pushing sheer quantity over quality. This strategy isn’t always successful, but when it works it can work brilliantly. When I was a teenager growing up in the late 1960’s and early 1970’s, music was sold via vinyl records.

Big App Show For Android

Adam Curry is a clever guy. Back in 2004 he was working on the concept of podcasting. Now he is pioneering smartphone apps. About 6 months ago, Adam Curry came out with a free iPhone application called “The Big App Show.” Each day, day in and day out, Curry records a new video of himself demonstrating an iPhone app. The

Code of Practice for Privacy Protection

The UK's Information Commissioner's Office has published a pair of  guides about holding personal information online.  The first guide is a Code of Practice aimed at organisations, particularly, those that sell goods and services over the web and is to help them understand the data protection law and develop good practice.  The second is for individuals and is Protecting Your

Marriage & Cell Carriers

The air is electric with heady excitement. The big day has finally arrived. “This one will be nirvana!” you tell yourself. As you enter the doors and walk down the isle, there she is waiting at the altar, all decked out in a one-use dress. Your heart races with anticipation. There’s your dream -- waiting there for you, with a

OTT And Paid Content

OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can