Apple will be unveiling new products on September 10, with the announced phones going on sale on September 20, according to a report from Bloomberg’s Mark Gurman, TechCrunch reported.
That lineup will reportedly include iPhone 16, with larger screens on the Pro models and a new button just for taking pictures. The phones should also support Apple Intelligence, the company’s suite of AI features announced earlier this year.
The event could also include announcements of the Apple Watch Series 10, which will be thinner than past models, with a larger screen, as well as new AirPods, with noise cancellation coming to more models.
Gurman also reported that Apple is planning to update its Macs with the M4 processors, but the new Macs probably won’t be announced until later in the fall.
Gizmodo reported Apple has set the date for its next big hardware release — at least, the company will soon enough. Before Apple has the chance to send out its invites, Bloomberg beat it to the punch and declared Sept. 10 is the date of Apple’s big event.
According to Gizmodo, Apple’s most routinely rumormonger, Mark Gurman, reported based on anonymous sources that the iPhone 16 (and its odd brown hue), along with new AirPods and Apple Watches, will arrive on the second Tuesday of next month.
It’s the date most people reported on Apple for any length of time already assumed, so its not too big of a surprise. Last year’s iPhone 15 announcement came on Sept. 12, the second Tuesday of the month.
Sept. 10 is the same date proposed by a fake invite that made the rounds earlier this week. It was prompted by a routine leaker who goes by Majin Bu on Twitter. Another tweet by the account @lorevfx claimed they created the invite in Figma using an AI-generated texture and then sent it to the leaker. Apple’s email invites always look so spartan, so it doesn’t take that much know-how to fake one.
9to5Mac reported: According to some new tweets from Mark Gurman, Apple has scheduled a mandatory meeting for all Apple Store employees shortly after the iPhone 16 event, which is expected to take place on September 10th. The meetings are happening on either the evening of September 12th and the morning of September 13th, depending on the store.
Gurman notes that these meetings are on an unusual schedule, since Apple usually holds these meetings on a Sunday rather than during the week. However, it seems Apple will be following a different strategy for this year’s iPhone launch.
In a follow up tweet, Gurman also says that Apple has begun training retail employees on Apple Intelligence, and that he expects it to be a key part of the sales pitch for iPhone 16 at Apple Stores.
In my opinion, I think that there will be a lot of people lining up outside their local Apple Store, hoping to purchase an iPhone 16.