There is a battle brewing between Epic Games and Apple. It started when Epic Games created a direct payment option in which Epic Games lowered the prices for consumers who used it. In short, the direct payment option could be seen as a way for Epic Games to get around the 30% payment the company collects from consumer payments made in apps like Fortnite.
Apple responded by terminating the Epic Games account on the App Store, The Verge reported. If you had Fortnite or Infinity Blade on your iPhone or iPad… well, you don’t have them anymore.
On September 5, 2020, the Epic Games Newsroom Twitter account tweeted:
Today we asked the Court to stop Apple’s retaliation against Epic for daring to challenge its unlawful restrictions while our antitrust case proceeds. This is a necessary step to free consumers and developers from Apple’s costly, anti-competitive control.
The tweet included a link of a PDF of Epic’s most recent legal request.
Previously, Epic filed a lawsuit against Apple. Bloomberg reported that U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple did not have to immediately reinstate Fortnite on its App Store. She also granted a temporary order blocking Apple from limiting game developer’s ability to access the Epic Games Unreal Engine.
The judge ruled that Epic’s problem is “entirely self-inflicted”, and that the sensible way to proceed would be for Epic Games to comply with the App Store guidelines and continue to operate as the case proceeds.
There is a difference between Epic’s new request and the previous one. The Verge reported that Epic claims that “Daily active users on iOS have declined by over 60% since Fortnite’s removal from the App Store”. Epic also said that iOS is the biggest platform for Fortnite, and that 63% of Fortnite users on iOS access the game only on iOS.
It remains to be seen what happens next. One thing is for certain. This back-and-forth between Apple and Epic Games is unlikely to come to a resolution that makes both companies happy. I think what it comes down to is whether a judge sees Epic’s loss of customers on iOS as self inflicted or as something caused by Apple.