Facebook announced that it is removing Trending soon to make way for future news experiences. Trending was launched in 2014 as a way to help people discover news topics that were popular across the Facebook community. Facebook is exploring ways to help people stay informed on Facebook.
However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful. We will remove Trending from Facebook next week and we will also remove products and third-party partner integrations that rely on the Trends API.
Facebook has described Trending as something that helps people discover interesting and relevant topics being discussed on Facebook that might not appear in their News Feed. Trending shows Facebook users a list of topics that have recently become popular on Facebook.
Facebook says that the way people consume news on Facebook now is changing, and is primarily on mobile and increasingly through news video. As such, they are exploring new ways to help people stay informed about news. Some examples include:
Breaking News Label: It is a test Facebook is running with 80 publishers across North America, South America, Europe, India, and Australia that lets publishers put a “breaking news” indicator on their posts in News Feed.
Today In: A dedicated section that features the latest breaking and important news from local publishers in your city (as well as updates from local officials and organizations).
News Video in Watch: Facebook will soon have a dedicated section in Facebook Watch in the US where people can view live coverage, daily news briefings and weekly deep dives that are exclusive to Watch.