You have to love the Old School Media companies because like it or not thats where a huge amount of cash comes from in deciding where and how advertising dollars are going to be captured. Recently I have been taking every PR release that I get and replying to it with a standard blurb. That blurb essentially is a reverse solicitation to encourage the firms to consider advertising on podcast.
The problem is many if not most of these firms do not even as we approach two years of this media revolution understand the space. Those that do are early adopters, for some testing the waters for others jumping in with both feet.
In regards to Old School meeting New School, there will be a meeting of the minds between some of the heavy hitters in the space and those that are considered New Media. It is a meeting that if the parties involved come with their ducks in a row could shift some of the advertising campaigns these media houses invest in. [FT]