Shredding The Cord
Ah, my once-beloved Dish Network account – the thing I once thought I could never do without; the budget monster that consumed $100 per month, month after month, year after year. I agonized for months over the idea of simply…
Unplugging Cable/Satellite – Not Quite Yet
I know many of us keep discussing unplugging cable/satellite and going with set-top boxes and Internet programming instead. An article on Mashable by Christina Warren explains pretty well why most video media consumers won’t be switching from cable and satellite…
The Best; Then There’s The Rest
One of the classic methods of marketing centers around the idea of bundling; i.e. getting people to pay for lower-quality merchandise by pushing sheer quantity over quality. This strategy isn’t always successful, but when it works it can work brilliantly.…
GNC-2010-11-22 #629 Headed Home
I have had a very productive trip here in Albuquerque but I am more than ready to head home. Lots of work to do in the studio and not a lot of time to do it. PLus my honey do…
GNC-2010-11-04 #624 In the Groove!
Getting in the Groove here with the show, have worked out all the bugs, the new tricaster arrives on Saturday so obviously excited about that for a myriad of reasons. I get scolded at the end of the show so…
OTT And Paid Content
OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that…
GNC-2010-03-25 #562 Amazing Week!
When it rains it pours someone has opened up the flood gate and I have been inundated with request for proposals from companies wanting to do advertising deals. So I have been burning the midnight oil and will likely pull…