In an unusual all-hands meeting Friday, Apple CEO Tim Cook assured employees that Apple won’t drop the ball when it comes to artificial intelligence. Calling AI “as big or bigger” than the internet, Cook said the company will rise to the occasion, Cult Of Mac reported.
“Apple must do this,” he said “Apple will do this. This is the sort of ours to grab. We will make the investment to do it.”
In addition to hyping the company’s AI efforts, Cook expressed excitement about all the “amazing” new Apple products in the pipeline. And Apple software chief Craig Federighi told his colleagues not to worry about the long-delayed smarter Siri — a key component of Apple’s AI-infused future.
While Apple’s revenue train chugs along, seemingly unstoppable, the company’s slow and underwhelming entry into the AI game remains worrisome to many observers. But Tim Cook doesn’t seem worried abut the company’s growing suite of AI tools, known collectively as Apple Intelligence. Apple is simply following its own playbook, established with other late – but incredibly successful — arrivals that took the tech world by storm.
The Verge reported: Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported by Bloomberg. Apple has been low to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.
According to Bloomberg: The executive gathered staff at Apple’s on-campus auditorium Friday in Cupertino, California, telling them that the AI revolution is “as big or bigger” as the internet, smartphones, cloud computing and apps. “Apple must do this. Apple will do this. This is sort of ours to grab.” Cook told employees, according to people aware of the meeting. “We will make the investment to do it.”
Economic Times India reported: Apple CEO Tim Cook said the company will take a $1.1 billion hit this quarter due to Trump-era tariffs, even as App Store revenue surged in double digits last quarter despite regulatory pressure from the European Union and other global authorities.
Following the earnings call, Cook addressed employees in an internal gathering, outlining Apple’s expanding artificial intelligence (AI) strategy, according to a Bloomberg report. “We’ve rarely been first. But Apple invented the modern versions of existing product categories. This is how I feel about AI,” Cook told employees, urging them to integrate AI into their daily work and focus on building AI-powered products.
He added that Apple is investing in AI “in a big way,” noting that 40% of the company’s 12,000 new hires last year joined R&D roles.