Amazon made it Rain Alexa! They announced so many different offerings of the devices that if it was not evident before it’s now. Amazon is playing for keeps and they will flood the market with every conceivable Amazon Alexa device. No one knew and maybe I am still not convinced that I need an Amazon-powered wall clock.
The folks at Geek Wire have done one of the best comprehensive reviews of the new product lineup. But there are some direct shots at Apple and Google in this product line up. The Echo Plus and the Echo Sub, in my opinion, is targeting the Apple Home and then you have the whole refresh of the existing lineup of products plus over 70 new enhancements to Alexa.
So if you already have a few Amazon devices you’re going to be at a point soon where you are in lock-in. So the strategy that Amazon is employing is smart. I say let is rain Alexa