If a picture is worth a 1000 words the following graphic was captured from my Podcast Statistics account at RawVoice. In the third graphic I was completely blown away that Zune Podcast consumption has now surpassed iTunes.
I have also seen a trend of more people using podcatchers to download my show and over the past 6 months the number of web consumers has decreased.
You will notice in the first graph that bots and crawlers are represented in the graph. This only means a bot tried to download a media file.
Percentage of Mac users match national averages for Mac usage. One thing I do not show in this graph is that the iPhone direct download of the podcast represents. 0.5% of all downloads of my podcast. But the Nokia platform makes up more than 3.6% of clients downloading the podcast.
Interesting to say the least. This is just the tip if the iceberg of data we provide podcasters on our downloadable media statistic service.
Todd…
This amazes me, and confuses me. Really.
How on the earth can more people download the show via the Zune Market Place then iTunes when the number of iPods out there far surpass the number of Zunes. I don’t just get it. Does the Zune Market Place promote Podcasts in a better way? Or does the average iPod user just use their iPod for Music? Or is there more Podcasts on iTunes then The Zune Market place so that the numbers are spread out over more podcasts? To me, this is puzzling. And really. When it comes to the Zune Market Place, I have no idea who in the world would want to use that piece of software. It looks really odd. Not like any app I have seen before. It’s kinda cool in one way but quite annoying too. It’s really strange looking. Nothing I really would like to use as an media organizer. It looks like a desperate way to try to look cool. I would not trust this application in the long term to handle my media. It doesn’t look like any serious application. It also kept crashing over and over again on my Vista machine.
But I don’t think, or believe that this statistics is representative over all Podcasts. It would really shock me. I was listening to the Gdgt podcast, with they guys that started Engadget, and apparently a huge number of their listeners are getting the GDGT Show over the air with their iPhone or iPod Touch.