Is online Ad profiling out of control?

Two Consumer groups think that online profiling by advertisers has gone too far. With the combination of consumers surfing habits being tracked, combining that data with sophisticated profiling engines results in a very robust picture of consumer tastes and spending habits.

These consumer groups have asked the FTC to open a probe to Online Ad Profiling. In my opinion this could get very ugly as consumers generally do not read terms of service or read sites privacy policies. If a probe does get underway this is what companies will fall back on. [Washington Post]

About Todd Cochrane

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.