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One of the classic methods of marketing centers around the idea of bundling; i.e. getting people to pay for lower-quality merchandise by pushing sheer quantity over quality. This strategy isn’t always successful, but when it works it can work brilliantly. When I was a teenager growing up in the late 1960’s and early 1970’s, music was sold via vinyl records.
The UK's Information Commissioner's Office has published a pair of guides about holding personal information online. The first guide is a Code of Practice aimed at organisations, particularly, those that sell goods and services over the web and is to help them understand the data protection law and develop good practice. The second is for individuals and is Protecting Your
Get ready for a world where everything is on demand and à la carte. Traditional broadcasting is going to change whether it wants to or not. Marketing will be forced to change in profound ways. As a result, content-making will also go through a major metamorphosis. Marketing and traditional broadcasting have long had an interesting relationship that has had a
If you are retailer and want to build your brand, social networks are where you need to be, says IDC in a new report. According to it, Web 2.0 is creating opportunities for competitive advantage with the top 10 social networks having over 1.3 billion members. Yes, there's plenty of people who live on more than one network but that's
Word comes today that Apple has applied for a patent for an "enforcement routine" that will force viewers to see commercials on various devices. And when I say force, I truly mean force. The patent application indicates that the forced-advertisement will freeze a device until you indicate that you've actually read/responded to the ad (through the use of clicking a
I have been very outspoken in recent past about AT&T's growth, primarily the BellSouth merger. While I cannot do anything about that merger except grumble internally, I can keep my eye on the anti-competitive actions of large companies. If the Internet had not evolved the way it has I would almost be willing to call AT&T a monopoly again. But
Glitzy graphics showcasing this year's latest technological developments, surveys and questionnaires supported by product literature designed to help prospects select the models that best fit their needs or technical support FAQs and repair diagrams that facilitate self-repair and minimize the number of request for telephone and onsite technical service: which of these services is the focus of the company's website? Maybe, all three?