Tag Archives: rawvoice

RawVoice Podcast Statistics Update!

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The team at RawVoice have released their new Podcast Statistics Interface and new features to their 13,000 podcasters. As one of the podcast producers that have been exposed to this new interface for a few weeks, and the data that it brings to table I find the insight into my show pretty incredible.

I have relied on their stats now for over a year, and while the old interface was good this new interface and the additional data points they are sharing is worth the $5.00 a month premium charge.

Let me be frank I am probably biased here a bit due to my relationship with Todd, but the team over their has done a hell of a job with this. RawVoice in my opinion is very much under appreciated in what they do. They provide an awful lot to the community to help them build their shows, so I encourage podcasters to do as Todd says, please support the company that is supporting podcasters.

My show here is hosted on their high performance CDN, I run my audience surveys, advertising, distribution onto Boxee, Samsung Smart TV, Google TV, Roku, and probably more that I am unaware of. That’s only part of it, they have the PowerPress plugin as well. See for yourself what they have done with the new stats interface in the Video that Todd released earlier today.

Jim Louderback and I are on Same Page!

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Jim Louderback the CEO of Revision3 who I respect a great deal, has made some frank comments in an article on Adage about the Viral Video Advertising space. In his opening statement he makes this assertion.

“Online video creators, advertisers and producers have an unhealthy fascination with viral videos, and that obsession is dragging down the entire industry. Why? Because viral videos are, at their core, no better than a fluffernutter white-bread sandwich, delivering little or no value to anyone.”

I am sure his frustration, follow the same frustration I have when I talk with media buyers. Most are hung up on a shortsighted strategy of going after viral videos because it has coolness factor. While at the same time 99.9% of the media buyer advertising market is ignoring serial content which as this sites readers, listeners and viewers know are followed by very loyal audiences!  When I meet with media buyers their age tells part of the story, most are under 25 and have had 1-2 years of media sales experience. Sadly most of the media buyers refuse to acknowledge the value of predictable episodic content. Instead they pay $4.00-$6.00 cpm for YouTube Videos. They do not understand that the dedicated audiences, with money to spend on products and services, listen and watch the media shows like we represent that reach 10’s of millions of loyal fans each month.  Jim’s shows at Revision3, and those I represent at RawVoice are ROI Goldmines that most media buyers ignore. Jim hits it home in this comment.

“Ten predictable episodic shows that deliver a consistent 100,000 views an episode is far easier to plan for and monetize than a channel that has a one-in-100 chance of catching fire — and a 99-in-100 chance of bombing.”

The last comment I am quoting  is something I have been hammering home for the past 6 years, yet most of these media buyers refuse to consider new media in their buying plans. They ignore what new media content can deliver for them. We get lucky once in a while and convert buyers to our side of the fence.  I had a media buyer recently say “wow new media (podcast) advertising is hitting a home run for us” she could hardly believe the ROI numbers. Why do you think our Advertisers have been with us for 6 years? You would think some of these media buyers would clue into what new media is delivering. Jim’s comment ring home here.

“Viral videos may be bad for creators and publishers, but they are actually worse for advertisers. Your typical viral video gets passed around, yes, and drives a lot of views. And yes, those can translate into impressions for an advertiser. But as we’ve seen at Revision3, advertising associated with viral videos has only a small fraction of the impact of an ad that runs inside, or alongside, an episodic video program. We’ve seen tremendous results from putting brands next to our long-running episodic programs — those with real communities, high comment-to-view ratios and predictable views.”

In my opinion Media Buyers need to wake the hell up and start spending their clients money in a way that deliver real returns versus throwing spit balls against the wall hoping that they stick. We have millions of listeners / viewers ready to support sponsors of their favorite shows.  Is it not about time that companies wake up and start spending money responsibly. Go over to the article and read his full commentary, it is worthy more discussion in the near future. I am hoping it will wake some of the major brand media buyers up.

If you are a media buyer and want to see what new media can deliver for you, I would be happy to put together a media plan for one, or all of our 6000 shows that will make you a hero at the office!

RawVoice Posts 31 Percent Gain in Quarter 2

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Las Vegas, NV (PRWEB) July 12, 2010

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

Brands: RawVoice Generator, RawVoice Media Statistics, PowerPress Podcast Plugin, TechPodcasts.com, Blubrry.com, TravelCastNetwork.com, ProMedNetwork.com

Blubrry.com Re-Launch Sets Stage!

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My team over at RawVoice re-launched Blubrry.com with a long over due refresh. This refresh continues to focus on our agenda of creating additional distribution opportunities for the 5,500 podcasters that we work with. It also sets the stage for what we are going to introduce later this year to the podcasting community that will continue the evolution of the new media space.

The site is now iPad ready allowing content consumption and media management directly on the ipad full screen. We have the site fully HTML5 compatible so that when you are using a HTML5 browser you will not get to view and listen to content as the content creator had intentioned.

All shows can now apply for featured status, once they have went through the process their shows can now be distributed through the Blubrry channel on the Roku and other set-top box channels we plan to introduce this year. While we still have a few minor bugs to work out we are very pleased so far with the reactions we have received from the new media company.

Google Podcast Advertising?

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GoogleadsYes the graphic has been altered by me so calm down. Although the rumor mill seems to be turning pretty hard that Google may be looking to get into the Podcast Advertising space.

The question is will Google want to mess with all the independent podcasters? Or will they introduce a advertising product that will work a lot like Google Adsense were the advertising is complimentary to the podcast displayed on the podcasters site but not in the actual podcast.

My prediction is that Google will start to offer free podcast hosting, and in return they will get to stick ads in front or at the end of the content, and then the publisher and Google will share the revenue with Google taking a big chunk. The question to be asked is can they get, or will they even worry about the CPM rates that the focused content deserves. I am not at all sure how I feel about the possibility of Google joining the party but it could put a lot of companies out of business that have relied completely on ad revenue as there only source of income.

This also hits pretty close to home and I have some pretty strong feeling about the topic, but I would be very surprised if Google talked to anyone outside of Google on this.

I am pretty happy that my team at RawVoice understood early on that advertising would only be a small segment of our earnings, and glad that we have a software product that allows companies to roll their own podcast or videocast media networks with our RawVoice Generator product.

Only time will tell if Google is really getting in the Podcast Advertising business. But I sure would not mind talking to them about leveraging inventory as we now have 800 podcasters that we can negotiate ad deals for. [SeekingAlpha]

Blubrry.com Media Player Debut!

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The Blubrry Podcast Network is now offering special perks to its members. Starting immediately, members may utilize the Blubrry Media Player on their own web sites. This media player is unlike any of the other offerings and has been optimized to interact with your shows RSS feed allowing on-line listeners to review your show notes while watching or listening to your Podcast.

The Blubrry Media Player includes no advertisements or other program information. The player is intended to assist Blubrry members with building their own brand. Remember, Blubrry wants their members to keep their listeners, not draw them away.



blubrry.com

If you are not a Blubrry member, click here to create an account and post your show. Please contact us if you have any questions or comments regarding the Blubrry Media Player. [Blubrry Member Perks]