Category Archives: rawvoice

Google Podcast Advertising?

GoogleadsYes the graphic has been altered by me so calm down. Although the rumor mill seems to be turning pretty hard that Google may be looking to get into the Podcast Advertising space.

The question is will Google want to mess with all the independent podcasters? Or will they introduce a advertising product that will work a lot like Google Adsense were the advertising is complimentary to the podcast displayed on the podcasters site but not in the actual podcast.

My prediction is that Google will start to offer free podcast hosting, and in return they will get to stick ads in front or at the end of the content, and then the publisher and Google will share the revenue with Google taking a big chunk. The question to be asked is can they get, or will they even worry about the CPM rates that the focused content deserves. I am not at all sure how I feel about the possibility of Google joining the party but it could put a lot of companies out of business that have relied completely on ad revenue as there only source of income.

This also hits pretty close to home and I have some pretty strong feeling about the topic, but I would be very surprised if Google talked to anyone outside of Google on this.

I am pretty happy that my team at RawVoice understood early on that advertising would only be a small segment of our earnings, and glad that we have a software product that allows companies to roll their own podcast or videocast media networks with our RawVoice Generator product.

Only time will tell if Google is really getting in the Podcast Advertising business. But I sure would not mind talking to them about leveraging inventory as we now have 800 podcasters that we can negotiate ad deals for. [SeekingAlpha] Media Player Debut!

The Blubrry Podcast Network is now offering special perks to its members. Starting immediately, members may utilize the Blubrry Media Player on their own web sites. This media player is unlike any of the other offerings and has been optimized to interact with your shows RSS feed allowing on-line listeners to review your show notes while watching or listening to your Podcast.

The Blubrry Media Player includes no advertisements or other program information. The player is intended to assist Blubrry members with building their own brand. Remember, Blubrry wants their members to keep their listeners, not draw them away.

If you are not a Blubrry member, click here to create an account and post your show. Please contact us if you have any questions or comments regarding the Blubrry Media Player. [Blubrry Member Perks]

Blubrry Update

We exposed the Blubrry design today to our team of Podcasters at Podcaster News, and the response was very favorable. We will be sending out invitations to non PCN podcasters that have requested info and are interested in what we were going to be launching. This will shake out who we are going to invite to the short duration beta testing. Those invitations will go out early next week so if you want on the list make sure you sign up at

Podcast Promos causing increase in Listenership

I have been getting reports back and when I say getting reports back, I have gotten 7 so far that are from podcasters who are reporting increase in listeners since listing there promo over at the Podcast Promos website. I know the traffic has been increasing on the site by about 25% a week so this is not surprising.

Whats really interesting is to see that some are even putting show out-takes on the site and are using there full allotment of 3 promotions. If you have not checked out PodcastPromos as a listener your going to want to do so. []