At the end of yesterday, July 1, the bell tolled for Google Reader. While it was a sad moment, many alternatives exist.Granted, most of us wish we did not have to move to them, but that is the grim future we must all face.

A brief visit to the web site displays a dire message that customers have been dreading for sometime — the search giant informs its loyal followers that “Google Reader has been discontinued. We want to thank all our loyal fans. We understand you may not agree with this decision, but we hope you’ll come to love these alternatives as much as you loved Reader”.

The company then goes on to link to alternative services. Feedly tops the list, though The Old Reader, Newsblur and many other make the list of approved apps. Some, such as Flipboard and Feed Demon are listed, but failed so far to get the Google Seal of Approval.

Google also attempts to avoid confrontation by posting the answers to questions it anticipates will be asked:

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While GNC doesn’t get political — in fact we avoid it as if it were toxic — sometimes a subject in the political arena touches the tech world. While we have all been fixated recently on the Google Reader shutdown and what it means to us as writers about tech, who use this tool to follow the latest news, and you the readers who use it to follow us, there is larger and much more ominous part to all of this.

That part was revealed today as we learned just how detrimental this shutdown is — not just to us in our cozy homes, but to those living under the thumb of totalitarian regimes that systematically block large portions of internet traffic.

Today Zachary M Seward reports that the Google decision has been taken especially hard by the citizens of Iran who used the RSS service to get around the country-wide firewall that trapped them from outside news. “The real tragedy is likely to be felt in countries like Iran, where Google Reader is used to evade government censorship”, Seward wrote. He continues “many RSS readers, including Google’s, serve as anti-censorship tools for people living under oppressive regimes”.

In order to stop citizens from accessing Google Reader, the country would have to undertake a rather large amount of work, as it is difficult to block the entire Mountain View-based company and all of its services.

There is potential good news here — “Google also hasn’t said what it might do with the Google Feed API, which is a service for programmers to access RSS feeds, usually for display on other websites. If it sticks around, the Google Feed API would potentially allow someone to build a service that replicates some of Google Reader’s core features and still rely on Google’s domain to do it” Seward explained.

For now Google has said nothing more about its decision, despite the growing outcry and the number of people signing online petitions to stop this shutdown from happening. Perhaps the plight of the Iranian citizens can warm their cold heart.