marketing

The problem with TV advertising

It is too sexy! When you look at the output on your television they are annoying and intrusive. To a marketing manager, or an executive though, the process of creating the ad is like living a little slice of Hollywood…

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Todd Cochrane
Apple

Is a recession good or bad for Apple

Apple is scheduled to release an earnings report today, and the general feeling tends to be that they will have a good quarter. In the wake of the financial crisis, their stocks are down considerably at the moment, the inference…

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Todd Cochrane
business

What caused the financial crisis?

It annoys me when people try to blame the problem on a single thing, banks, the government, deregulation, etc. The situation is so much more complex than can be explained by any one reason and most people that are trying…

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Todd Cochrane
Science

Distractions help you work

We probably all have had times when we have had to step away from a problem before we can solve it. A new study reported in the Telegraph found that when solving problems, distractions can make the process faster. The…

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Todd Cochrane
gmail

More handy Gmail options

In the 415 podcast Mike talked about Googles new ‘goggles’ option which if you set asks you maths questions before you send an email at times you might have had a drink or seven. Personally I have never had a…

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Todd Cochrane