Meta’s X rival Threads announced a number of new features today, including the ability to store multiple drafts, a way to rearrange columns on the desktop and insights into the user’s audience.
Meta CEO Mark Zuckerberg also mentioned that the company plans to add a post-scheduling feature soon, TechCrunch reported.
The company noted that these new features mark the first anniversary of Threads launching its web version in August 2023.
Threads initially began testing drafts in February this year and rolled it out to all users weeks later in March. Now, the platform will allow you to to save multiple drafts with a limit of 100 drafts per account.
Meta is also rolling out a new user Insights screen the shows the age, gender and location of people who view and engage with you. The screen also shows total views and interactions with your posts bifurcated by followers and non-followers.
Meta posted the following on its Newsroom:
Today, we’re excited to announce new web features to help you understand how your Threads content is performing and simply the planning process. We think these features will be particularly helpful to creators and businesses who use Threads to connect with new and existing audiences.
Leave No Great Idea Behind: Sometimes a great idea needs a few takes, especially when you have more than one. We’re introducing the ability to write and save multiple drafts of your Threads posts before sharing them with your followers. Currently, you can save up to 100 of your best ideas for as long as you want, and post them when you’re ready.
Map Out Your Content: Content planning helps creators and businesses maintain a consistent online presence. Our new scheduling feature will help with this process by allowing you to create Threads posts and schedule them to publish a later date and time. You can schedule multiple posts a day, multiple days in advance.
Our newest updates are just another step in the evolution of Threads, and we’ll continue rolling out updates that make Threads better for everyone.
The Verge reported Meta is testing a handful of new features on Threads, its X competitor, the company announced today.
The new additions range from options that average Threads user might appreciate to content management tools that feel more directly aimed at brands. Threads, which passed the one-year mark since its official launch on July 5th, 2023, now has more than 200 million monthly active users, including some celebrities and brand accounts.
Users will also get new ways to customize their Threads homepage by reordering pinned columns. The columns were part of an earlier update to the desktop site that gave Threads a TweetDeck-like look, allowing users to keep eyes on multiple feeds.
In my opinion, the changes that Meta has made to Threads sound good. The changes could make Threads users more engaged in the platform.