Many Threads users are now saying they have the ability to opt out of having their posts shown on Instagram and Facebook. To keep Threads posts from showing up on Meta’s other platforms, tap the two lines in the top right of the Threads app > Privacy > Suggesting pots on other apps – two switches let users turn off suggestions on Instagram or Facebook, The Verge reported.
According to The Verge, Meta tends to roll out Threads features slowly, so if you don’t see the new toggles yet, give it time.
Instagram and Facebook each got a “For you on Threads” carousel in the last few months. Responding to user grumpiness, Threads said in October it was “listening to feedback” shortly before testing the opt-out switch that’s rolling out now.
The Verge reported that the feature was clearly intended to drive engagement on Threads, as the platform seemed to be foundering after its impressive initial launch. But things look a lot better now. Meta CEO Mark Zuckerberg said on an earnings call last month that Threads now has almost 100 million monthly users. That’s still short of the “over half a billion monthly users” that Elon Musk recently claimed that X has, but its a good sign for Threads, just over four months into life.
9to5Mac reported that Meta first started showing these Threads suggestions on Facebook and Instagram in August. The carousels show Threads posts from people you’re associated with on Facebook or Instagram, with a quick link to open (or download) the Threads app and join the conversation.
“If your profile is public, your posts may be suggested on other apps so people can discover and follow you,” Meta explains.
However, this week Meta is now giving Threads users the option to opt out of having their posts appear as suggested content in Meta and Instagram.
PCMag reported that Meta undoubtedly made the decision to share posts by default on other platforms in order to drive engagement and interest in Threads while the service was new and gaining traction.
The idea being a friend of yours might see on Instagram that you’ve posted on Threads, then visit Threads for more. Testing for the feature began in August with Instagram showing Threads posts.
According to PCMag, last month, the company said its was “listening to feedback” from users who didn’t want their posts shared on Instagram and Twitter as well. The company offers a similar option on Instagram allowing you to opt in or our of sharing your posts on Facebook as well.
Personally, I find it interesting that Meta didn’t take into account that there will always be some people who join a social media app and immediately make their accounts private. This is super important for the company to recognize, and it makes sense that Meta is now allowing Threads users to opt-out of having their posts appear on Instagram and Facebook.