Microsoft announced that it is a strong supporter of California’s CCPA law, which goes into effect on January 1, 2020. Microsoft is going to extend the privacy protections in the CCPA to all Microsoft customers in the United States.
Under CCPA, companies must be transparent about data collection and use, and provide people with the option to prevent their personal information from being sold. Exactly what will be required under CCPA to accomplish these goals is still developing. Microsoft will continue to monitor those changes, and make the adjustments needed to provide effective transparency and control under CCPA to all people in the U.S. While many of our customers and users find that the data controls we already offer them through our GDPR commitment will be stronger than those rights offered by the new California law, we hope this step will show our commitment to supporting states as they enact laws that take us in the right direction.
Reuters reported that the California law is expected to harm profits over the long term for technology companies, retailers, advertising firms, and other businesses dependent on collecting consumer data to track users and increase sales.
According to Reuters, Microsoft products that collect data include its Cortana and Microsoft Edge browsers, Bing web search engine, Windows 10 system, Xbox and Skype.
Microsoft pointed out the “lack of action by the United States Congress to pass comprehensive privacy legislation”. The company noted that “in the absence of strong national legislation”, California’s law will be adhered to by Microsoft not only for people in California, but also Microsoft customers across the United States.