I’ve been a member of Todd’s GNC ohana since double-digit episodes but I know relatively little about Hawaii. Out in the Pacific, the archipelago is part of the US and home to Pearl Harbor. Famous for big waves, it’s the birthplace of surfing, with native Hawaiians enjoying the sport for centuries. That’s really about it….I never watched Hawaii 5-0.
The team over at 99% Invisible have been running a podcast series called “Articles of Interest” exploring the background to clothes and clothing – blue jeans, tartan (plaid), pockets and Hawaiian shirts, aka aloha shirts.
This episode investigates the background of the aloha shirt, the meaning of the pattern and how to spot a high quality product. The history of the shirt is linked to the history of the state – did you know that the Hawaii is home to the only royal palace in US and it had electricity before the White House?
Starting out as a novelty shirt made from Japanese material for kimonos in the 1930s, skilful marketing increased the popularity of the aloha shirt during the 1960s and 70s until it was accepted business attire in Hawaii. Part of the campaign on the islands created “Aloha Friday” which in turn became the inspiration for casual Fridays and business casual.
Have a listen to the Hawaiian Shirt episode to learn a little more about Todd’s home state.