NVIDIA announced that they are canceling their GeForce Partner Program. The program began on March 1, 2018, and was ended on May 4, 2018.
NVIDIA announced that they had decided to cancel the GeForce Partner Program. In their blog post, they state: “The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program.”
With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent – no substitute GPUs hidden behind a pile of techno-jargon.
Most partners agreed. They own their brands and GPP didn’t change that. They decide how they want to convey their product promise to gamers. Still, we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming.
When the GeForce Partner Program was first launched, NVIDIA described it as their latest effort to better serve gamers. In short, the GeForce Partner Program was designed “to ensure that gamers have full transparency in into the GPU platform and software they’re being sold, and can confidently select products that carry the NVIDIA GeForce promise.”
There appears to be a lot of speculation about the exact reasons why NVIDIA chose to end their GeForce Partner Program. Personally, I’m not a fan of speculation because I feel it is difficult to verify. However, if you enjoy speculation, it seems you won’t have to search too far for it. The NVIDIA blog post about the end of the GPP has gotten several comments with a variety of ideas.