Microsoft posted “Microsoft and NVIDIA announce expansive new gaming deal” on its Microsoft News Center:
On Tuesday, Microsoft and NVIDIA announced the companies have agreed to a 10-year partnership to bring Xbox and PC games to the NVIDIA GeForce NOW cloud gaming service, which has more than 25 million members in over 100 countries.
The agreement will enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones and other devices. It will also enable Activision Blizzard PC titles, such as Call of Duty, to be streamed on GeForce NOW after Microsoft’s acquisition of Activision closes.
“Xbox remains committed to giving people more choice and finding ways to expand how people play,” said Microsoft Gaming CEO Phil Spenser. “This partnership will help grow NVIDIA’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are incredibly excited to offer gamers more ways to play the games they love.”
“Combining the incredibly rich catalog of Xbox first party games with GeForce NOW’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” said Jeff Fisher, senior vice president for GeForce at NVIDIA. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”
The partnership delivers increased choice to gamers and resolves NVIDIA’s concerns with Microsoft’s acquisition of Activision Blizzard. NVIDIA therefore is offering its full support for regulatory approval the acquisition.
Microsoft and NVIDIA will begin work immediately to integrate Xbox PCgames into GeForce NOW, so that GeForce NOW members can stream PC games they buy in the Windows Store, including third-party partner titles where the publisher has granted streaming rights to NVIDIA. Xbox PC games currently available in third-party stores like Steam or Epic Games Store will also be able to be streamed through GeForce NOW.
Visit the GeForce NOW website for more information on the service and follow along every GFN Thursday for the latest news, including release dates for upcoming Microsoft game titles coming to the GeForce NOW service.
The agreement was announced today at a Microsoft press conference in Brussels, Belgium. Microsoft also star today that it finalized a 10-year agreement to bring the latest version of Call of Duty to the Nintendo platforms following the merger with Activision.
CNBC reported that the announcement comes after Microsoft President Brad Smith met with European Union officials on Tuesday in a bid to convince them that its planned $69 billion acquisition of Activision Blizzard will be good for competition.
According to CNBC, Microsoft is offering the olive branch to stop the takeover from being blocked and thereby expand its gaming unit, which represents 9% of its total revenue. Microsoft President Brad Smith said if the Activision deal closes, it will bring all Activision Blizzard titles to GeForce Now.
Personally, as much as I’d love to see Microsoft acquire Activision Blizzard, I’m not entirely certain that the company will be able to appease all of the regulators who have examined this merger. Perhaps the offering of ten years of access to Call of Duty to NVIDIA and Nintendo will convince regulators to reconsider their opinion of the acquisition. In the meantime, I looks as though Microsoft is very confident that the acquisition will go through.