Google has decided to give people greater control with new features in their ad settings. A new feature that is being rolled out allows people to mute reminder ads. This solves the annoying problem of being shown an ad from a website that you browsed and/or already made a purchase from.
You visit Snow Boot Co.’s website, add a pair of boots to your shopping card, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.
Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.’s reminder ads.
Today, Google began rolling out this new ability to mute the reminder ads both in apps and on websites. You will be able to mute the reminder ads on websites that partner with Google to show ads. Google plans to expand mute reminder ads tool to control ads on YouTube, Search, and Gmail in coming months.
In addition, Google has updated the Mute This Ad tool. It allows you to stop seeing an add that you do not want to see. The update of this tool means it will now recognize your feedback about a specific ad on any device where you are signed in to your Google Account. The example Google gives is: “If you mute an ad for Snow Boot Co. on your smartphone, it will also be muted on your laptop.”
Google says users will see Mute This Ad in even more places as a result of the update. Google is expanding to tool to work across more apps and websites that partner with Google and that show ads.