Ford Motor Company will launch FORD2GO in about 50 German Ford dealerships in the second quarter of 2013. FORD2GO will be the first automotive manufacturer-backed car sharing program in Europe. The program is a partnership between Ford, The German Ford Dealers Association and DB Rent (the people behind Flinkster car sharing). They will start out with around 500 cars.
DB Rent has developed a web-based reservation and booking system including an iOS and Android app.
A Ford Motor Company-sponsored poll shows that 56 percent surveyed said they would consider car sharing. Of the people interested, 27 percent would be most attracted by reduced travel costs, 26 percent by convenience of place and operating hours, 23 percent by a straightforward booking system and 22 percent by a reduced impact on the environment.
Ford’s German trade network includes 527 Ford dealers, 257 affiliated branches and 1083 Ford authorized repair shops, any of which would be able to take part in the program.
What do you think of car sharing? Would you make use of it if it were available in your city?
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