There’s good news for Microsoft in the latest comScore report on browser usage. The report, released today, shows Bing has made a decent gain in market share from October to November, while both Google and Yahoo had a very small decline. Although, one could argue about the Yahoo part since they are part of Bing now – I don’t know how comScore is dividing those.
As you can see Bing rose 0.3% from October until November, which may not seem like a lot, but in this market it’s actually a pretty big deal. It’s also the highest market share Bing has yet achieved. Both Google and Yahoo dropped 0.1% as did Ask, which continues to try and find an identity for itself. AOL remained the same.
So what does this mean? Probably not a whole lot. After all, Google isn’t going anywhere and they are continuing to innovate. The surprising thing to me is that their most recent innovations – like Instant – seem to have not paid off so well according to these numbers. It’s quickly becoming a 2 horse race between Bing and Google, but I think that Microsoft will be happy with a solid second in this market.