All words are mine and Advertising is marked!



Seems Michael Arrington and a bunch of other A list bloggers allowed their words to be used in a way that resulted in their words being used to support a advertisers campaign without clearly indicating that those words were bought and paid for by the advertiser.

Now to me that sounds a lot like PayPerPost the words used where part of a slogan that Microsoft encouraged them to use in their articles they wrote. At the same time Microsoft was supposedly paying for CPA type banners on their websites.

There is clearly a line that has been crossed here. Contextually the advertising message should always be separated from the content unless clearly marked. While I very openly support my sponsors the sponsors message is always clearly defined.

I kinda liken this almost to having a conversation with a friend and he tells me about a great car dealership and a specific salesman, well would my opinion change the next day if I found out that salesman had paid my friend a $1000.00 to tell me that. Valleywag

About geeknews

Todd Cochrane is the Founder of Geek News Central and host of the Geek News Central Podcast. He is a Podcast Hall of Fame Inductee and was one of the very first podcasters in 2004. He wrote the first book on podcasting, and did many of the early Podcast Advertising deals in the podcasting space. He does two other podcasts in addition to Geek News Central. The New Media Show and Podcast Legends.