In an email sent to Recode, Facebook said, “Portal voice calling is built on the Messenger infrastructure, so when you make a video call on Portal, we collect the same types of information (i.e. usage data such as length of calls, frequency of calls) that we collect on other Messenger-enabled devices. We may use this information to inform the ads we show you across our platforms. Other general usage data, such as aggregate usage of apps, etc., may also feed into the information that we use to serve ads.”
I don’t have to put up with this kind of privacy abuse when I use my landline or my smartphone to make a voice call. Why should it be acceptable at all just because it’s a video call?
Imagine I phoned a retailer using their toll-free number and then I was phoned a few days later by a competitor, perhaps offering a discount. The phone company had sold my phone number to the competitor on the basis of the original call. Now, I’m fairly sure that would be flat out illegal in most countries – I’m not a lawyer but I’m pretty sure in Europe the GDPR regulations would stop that – but here we are with Facebook potentially showing us ads on the basis of who we talk to. This is just wrong, wrong, wrong.
I am increasingly of the opinion that these social media giants need regulation to ensure our rights are maintained. Keeping private both conversations, and the data about conversations, would be a very good place to start.