Earlier this year, Meta previewed Movie Gen, an AI video tool that looked impressively realistic (at least in the sample clips it released.) At the time, though, Meta said it was still a research project with no immediate plans to make the features available to users, Engadget reported.
But now it seems that Movie Gen could arrive on Instagram sooner than later. Instagram’s top exec Adam Mosseri posted a short video previewing the kind of seamless AI edits that will eventually be possible, saying that the company is “hoping to bring this to Instagram next year.”
In the clip, Mosseri says that Meta is “working on some really exciting AI tools” for video creators. “You should be able to do anything you want with your videos,” he says. “You should be able to change your outfit, or change the context in which you’re sitting, or add a chain — whatever you can think of.”
The Verge reported: Instagram is planning to introduce a generative AI editing feature next year that will allow users to “change nearly any aspect of your videos.”
The tech is powered by Meta’s Movie Gen AI model according to a teaser posted by Instagram head Adam Mosseri, and aimed to provide creators with more tools to help transform their content and bring their ideas to life without extensive video editing or manipulation skills.
Mosseri says the feature can make adjustments using a “simple text prompt.” The announcement video includes previews of early research AI models that change Mosseri’s outfit, background environments, and even his overall appearance — in one scene transforming him into a felt puppet.
Meta unveiled its Movie Gen AI video generator in October, which promises to “preserve human identity and motion” in the videos it creates or edits. The announcement was made months after similar models from competitors like OpenAI’s Sora and Adobe Firefly Video model, the latter of which is already powering beta text-to-video editing tools inside Premier Pro.
Gizmodo reported: One common complaint about Instagram, and social media in general, is that it breeds insecurity by presenting an unrealistic impression of other people’s lives as being better than they really are — the best moments only.
And heavy editing of physical appearances is known to contribute to body dissatisfaction even when people know what they are seeing is not the full picture. Instagram is soon going to make that situation somewhat worse by allowing users to completely transform their videos using generative AI.
In a teaser shared by Adam Mosseri, the head of Instagram, was able to completely transform his appearance, in one shot turning himself into a felt puppet, and in another transporting Mosserri from his office to a snowy mountain range with a furry coat. In another, he was able to place a hippo behind him that jumps around and looked into the camera.
In my opinion, I think that Meta’s Movie Gen AI model might make some people who see it feel inadequate about their bodies, and will not want to put up videos of themselves.