Tag Archives: Instagram

Meta Is Exploring Ads On Reels

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Meta posted in its Newsroom information titled: “Expanding Ads on Reels”. Meta started the post with: Today, we’re updating and expanding our Ads on Reels tests so more creators can earn money of creating and sharing engaging public reels.

We’re inviting thousands more creators on Facebook to join our updated tests, including many of the creators who previously participated in our Reels Play bonus program on Facebook. And in the coming weeks, we’ll begin testing a similar program on Instagram.

We’re also evolving the program to pay creators baed on the performance of their public ad reels, not the earning of ads on their reels. This means creators can focus on creating engaging content while we optimize the ad experience for advertisers and people.

How to Earn

Payouts will be determined by the number of plays. The better a creator’s reel performs, the more they can earn. Over time, we may begin to incorporate other signals into payouts.

Many variables outside the creators’ control have traditionally influenced their ad earnings, such as how many ads have already been shown to the person viewing their content or whether there’s a relevant ad to deliver that viewer. With a performance-based model, creators can focus on the content that’s resonating with their audiences and helping them grow; advertisers get access to more ad inventory to reach more people; and people get a more consistent viewing experience with more relevant ads.

All creators onboarding to the test will automatically be added to the new payout model, and over the coming weeks creators previously testing Ads on Facebook Reels will be transitioned in. In addition, we’ll begin to test Ads on Instagram Reels with a similar performance-based payout model among a small group of creators and advertisers in select markets.

We also plan to start testing a performance-based payout model for In-Stream ads on Facebook with a small group of creators to support creators making all types of content.

TechCrunch reported that payouts for reels are determined by the number of plays, which means that the better a creators Reel performs, the more the creator can earn. Over time, Meta may look at other factors when determining payouts, the company says.

To be eligible for an invite for the program on Facebook, TechCrunch noted, creators must live in one of 52 countries and meet minimum requirements, such as being at least 18 years of age and passing Facebook’s Partner Monetization Policies and Content Monetization Policies.

Once a creator is added to the program they must complete the onboarding process, which includes accepting the terms of use and providing payout details. From there, they just need to create engaging Reels to start earning.

Engadget reported that it’s not clear just how much creators can expect to make through this new program. Meta had previously promised Reeks creators monthly bonuses up to $35,000 a month when it launched the Reels Play bonus program in 2021.

But the company reportedly slashed those payments last year, before “pausing” the program entirely in March. According to a Meta spokesperson, the ‘overarching goal’ is for creators to be able to earn consistent payouts, but these numbers “will very widely by creator.”

Based on all of this, it seems to me that those who chose to opt-into Meta’s new Reels monetization are taking a gamble. Sure, some super popular people on Facebook and Instagram will likely find that Reels is a gold mine. Not sure regular creators will see much money from Meta.

Instagram Updated Reels

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Instagram provided information about the hottest trends and more updates on Reels. This was posted on the Creators Instagram blog.

We strive to make Instagram a home for creators like you to express your creativity, connect with your audience, and earn a living. Today, we’re announcing improvements to Reels – that empower you to do what you do best.

Key Updates:

  • Central destination to find trending audio and hashtags
  • Redesigned editing experience bringing together video clips, audio, stickers, and text
  • New insights on total watch time and average watch time to help you better understand how your reels are performing, plus new recognitions for hitting key milestones.
  • Updates to gifts, including an easier way to recognize fans and bringing gifts to more creators internationally

Find Out What’s Trending on Reels

Creators are always looking to discover fresh content ideas, so now we’re adding a dedicated destination for you to be inspired by the latest trends. You’ll be able to see the top trending songs and hashtags on Reels, see how many times the audio has been used, tap in to use it, or save the audio for yourself.

You’ll also be able to see what the top trending topics and hashtags are on Reels to inform your own content. For example, festival season might be trending earlier than you think! We’ve found that people actually start sharing their #coachella content before the festival even begins. These are the types of insights you can tap into with the new trends destination.

Making it easier to Edit Reels

We’re making it easier for you to edit your reels on Instagram by bringing together video clips, audio, stickers, and text on a unified editing screen. This makes it easier to align and time elements of your reel to the right moments in a more visual way. Keep an eye out for even more exciting tools to come as we continue to invest in more ways to make editing your reels simpler and easier. This is available globally, across both iOS and Android devices.

The Verge reported that the biggest change is in the video editing process. Users will now be able to tweet uploaded clips, audio, stickers, and text overlays all in the same screen instead of having to do it in separate steps.

Stills shared by the company show a timeline editing feature similar to what TikTok has, which helps when lining up audio and video clips and makes transitions smoother.

According to The Verge, keeping content creators happy with how they make money on the platform has been a challenge for both Instagram and TikTok – both of which have been overhauling or cutting funds meant to reward users for high-performing content.

One alternative for monetizing content has been virtual tips from fans, and TikTok, YouTube, and Instagram all have a version of the feature. A new update to the Reels gifting feature will show a creator which fans have sent them gifts; they’ll then be able to acknowledge it by tapping a heart icon.

I use Instagram as a place where I can share my artwork with my friends. I’ve never had an interest in using Reels. That said, I’m certain there are younger people who use Instagram that primarily focus on making Reels, and I hope the new features work well for them.

Artifact Adds A Social Discussions Feature

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Artifact wrote on Medium a post titled  “Introducing Artifact Comments”. It was written by the Artifact Team.

…Creating a positive community is also important to us; we want to build a respectful medium where everyone feels free to participate. To accomplish this, we’re introducing reputation scores for all commenters based on a variety of factors.

Community members have the ability to upvote and downvote comments – both of which will increase or decrease your reputation respectively. The score represents the earned trust from the community and will help you weigh people’s opinions and help us filter out bad behavior. You can read our Community Guidelines to learn more about the best practices for thoughtful conversation on Artifact.

What’s Available Now:

Create a profile. Anyone can now create a public profile with display name, photo, and bio. Profiles are required to participate.

Comment on any article. You can now access comments from any articles to see what people are discussing or to leave your own thoughts.

Upvote and downvote. You will be able to upvote or downvote comments to help moderate the discussion and bring attention to the most insightful and valuable contributions.

Earn Reputation. You gain reputation when your comments are upvoted or you add a photo or bio to your profile. You lose a small amount of reputation when your comment is downvoted.

Stay Connected. We’ll let you know when your comments get upvotes or replies, or people in your network add a comment.

TechCrunch reported that Artifact the recently launched personalized news app from Instagram’s founders, is launching a key new feature: a social discussions component. Previously in private testing, the feature introduces a way for users to comment and engage in conversations around news articles they’re reading on the service. With this update, all Artifact users will now see comments on articles, the company says.

According to TechCrunch, to leave a comment of your own, Artifact users will have to first create a profile on the service – a relatively simple process that requires you to add and verify your phone number. This initial step will help mitigate spam, the company notes.

These display names are not unique, which means no one has to fight over their name as they did on Instagram. While Artifact will encourage people to use their full names, it will allow pseudonyms.

Artifact says it will address moderation in a couple of ways. For starters, it will give each new profile a “reputation score” that’s based on community upvotes and downvotes on users’ comments. This is similar to Reddit’s voting mechanism, or even Twitter’s Community Notes fact-checking feature, but with the addition of an actual, visible score that is displayed to users.

Gizmodo reported that users who want to leave comments on articles on Artifact will have to create an Artifact account and add a verified phone number. Kevin Systrom and Mike Kreiger, who started Instagram together, said in a press release the app is requiring users’ phone numbers in an effort to curtail spam and moderate content.

Ideally, Systrom said he believes these protections should help prevent the platform from devolving into a toxic cesspool like other prominent news sharing apps. Krieger said the app encourages users on the platform to use their real names though they can still use pseudonyms, according to Gizmodo.

I think the creators of Artifact need to proceed very carefully. They seem very hopeful that everyone on the platform will “play nice”. However, it is also entirely possible that bad actors will come to Artifact specifically to cause harm to other user’s reputation score. I hope they hired plenty of moderators.

Meta’s Job Cuts Are Gutting Customer Service

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CNBC reported that when Meta, the parent company of Facebook and Instagram began its cost-cutting spree in late 2022 and amped it up this year, it affected Instagram influencers in negative ways.

According to CNBC, as part of the company’s two rounds of layoffs, equaling roughly 21,000 job cuts, Meta gutted wide swaths of its customer service operation, leaving influencers and businesses with nobody to contact about their accounts.

According to former Meta employees and documents filed to the U.S. Department of Labor, many of the layoffs affected staffers in client support, customer experience and communities.

CNBC spoke with influencers, small businesses and Meta account managers as well as a half-dozen contractors and former Meta employees about the deterioration in customer service at the company since the job cuts began in November. Taken together, they tell the story of a company whose quick pivot in late 2022 from rapid expansion mode to forced contraction had an outsized impact on parts of the business that don’t generate revenue.

CNBC also reported that the slashing of customer service has left Meta unable to address user issues ranging from people being locked out of their accounts to software bugs not getting fixed in Facebook Groups. It’s long been a challenge for Meta, given that Facebook and Instagram are used daily by billions of people. In August, Meta’s vice president of governance, Brent Harris, told Bloomberg News the tech giant was looking to improve its support.

In addition, CNBC notes that, according to a screenshot shared with CNBC, Facebook notified group administrators on Jan. 19 that Groups Support would no longer be available as of Jan. 23. The message with the headline “Saying goodbye to Groups Support,” didn’t provide an explanation for the change and referred administrators to various help pages and resources in case they experienced technical problems.

Also according to CNBC, Meta shares lost two-thirds of their value last year as year-over-year revenue dropped for three straight quarters. The struggling ad business coincided with Zuckerberg’s effort to pivot the company to the nascent metaverse, a futuristic proposition that’s costing billions of dollars every quarter.

Some of CNBC’s article features Instagram influencers who are being taken advantage of by nefarious people who are hoping to make money off of a popular influence’s photos. People take photos of influencers and use them to make a fake account – likely in the hopes of tricking people to send them money – because they person doesn’t know the account is not legitimate.

I don’t use Facebook, but I do have an Instagram account. It is a private one, which allows me to post my art in a place where my friends can see it. I don’t accept friend requests from strangers, in part, because there is always a chance that an artist’s work could be stolen from them.

In my opinion, this entire situation, which is causing chaos on Instagram and harming Groups on Facebook, did not need to happen. Meta should be putting in effort to prevent account stealing, but it appears the company just doesn’t care what happens to their users.

Instagram Has Started Putting Ads In Search Results

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Instagram posted information titled: “Promote Upcoming Launches And Reach More People With New Instagram Ads”. In my opinion, nobody wants to have their Instagram feed filled with ads – especially if those ads are irrelevant to the user. I guess this is how Instagram is attempting to make more money.

The information from Instagram starts with: People comes to Instagram to discover new brands, products, or upcoming events. Today, we’re introducing two new ad products that give businesses more ways to get discovered and from meaningful connections – Reminder ads and ads in search results.

Reminder Ads

We recently partnered with brands such as Starz to test a new ad format that makes it easier for businesses to announce, remind, and notify people of future events or launches that they might be interested in.

Reminder ads, rolling out to all advertisers as an option in feed, help advertisers build awareness, anticipation, and consideration for upcoming moments. People can opt into convenient reminders and receive three notifications from Instagram one day before, 15 minutes before, and at the time of the event.

Ads in Search Results

We’re also beginning to test ads in search results to reach people actively searching for businesses, products and content. Ads will show up in the feed that people can scroll when they tap into a post from search results. We plan to launch this placement globally in the coming months.

The Verge reported while Instagram’s post vaguely states the ads will “reach people actively searching for businesses, products and content,” company spokesperson Shenny Barboza has since confirmed to The Verge that “ads will show up for search terms that fall within our community and recommendation guidelines.” That means we could potentially see ads on all the searches that meet those criteria.

According to The Verge, Instagram has only been adding more and more ads over the years, which now populate the platform’s Explore page, Explore feeds, Reels, Stories, and even user profiles. Emma Roth, writing for The Verge, stated “I can’t say I’m surprised that Instagram’s bringing them to search result feeds as well, but I will be mourning the loss of yet another part of the platform where my scrolling isn’t interrupted by ads.”

TechCrunch reported that once the ad placement rolls out widely, users around the world will start to see ads related to their searches. For example, if you search for “Skin Care”, you will see relevant ads within the search results feed. You can tell the difference between ads and regular posts through a “Sponsored” label under the account’s name.

According to TechCrunch, these new tools serve to boost the company’s ability to pull in revenue at a time when Meta has been seeing declining ad sales. As part of its Q4 2022 earning results, Meta revealed last month that its ad revenue fell to $31.2 billion from $32.6 billion in the same quarter last year.

TechCrunch also wrote that after Meta reported its first-ever quarterly revenue decline in Q2 2022 amid declining ad sales, the company increased its ad load on Instagram with the launch of two new ad slots. Meta launched a new ad format for Facebook Reels, and started allowing advertisers to run ads on the Explore home page and in profile feeds.

Personally, if it turns out that the plethora of ads Instagram posts is more than I’d like, I will definitely consider removing my art from Instagram and deleting Instagram itself. Instagram/Meta is taking huge risk that current users will leave the platform rather than having deal with so many ads.

Meta Is Testing Meta Verified – A Paid Subscription Service

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Meta announced they are testing Meta Verified, a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support. Personally, I think this decision was influenced by Twittter’s Twitter Blue subscription service.

The subscription is available for direct purchase on Instagram or Facebook in Australia and New Zealand starting later this week. People can purchase a monthly subscription (USD) $11.99 on the web and (USD) $14.99 on iOS and Android.

With Meta Verified, you’ll get:

  • A verified badge, confirming you’re the real you and that your account has been authenticated by a government ID.
  • More protection from impersonation with proactive account monitoring for impersonators who might target people with growing online audiences.
  • Help when you need it with access to a real person for common account issues.
  • Increased visibility and reach with prominence in some areas of the platform – like search, comments and recommendations.
  • Exclusive features to express yourself in unique ways.

Meta stated: Its important to feel confident that your identity and accounts are safe and that the people you’re interacting with are who they say they are. That’s why we’re building a series of checks into Meta Verified before, during, and after someone applies.

  • To be eligible, accounts must meet minimum activity requirements, such as prior posting history and be at least 18 years old.
  • Applicants are then required to submit a government ID that matches the profile name and photo of the Facebook or Instagram account they’re applying for.
  • Subscriptions will include proactive monitoring for account impersonation.

TechCrunch reported that Facebook-parent Meta has launched a subscription service called Meta Verified that will allow users to add the coveted blue check mark to their Instagram and Facebook accounts for up to a $15 a month by verifying their identity, its chief executive Mark Zuckerberg said on Sunday, tapping a revenue channel that has returned mixed success for its smaller rival Twitter.

According to TechCrunch, the revenues of Meta, which has opted not to charge its customers for most of its services in more than a decade and a half since its founding, have taken a hit in recent years following Apple’s decision to introduce stringent privacy change on iOS that curtails the social firm’s ability to track users’ internet activities.

The Zuckerberg-led firm, which makes nearly all of its money from advertising, said last year that Apple’s move would cost the company more than $10 billion in lost ads revenue in 2022.

TechCrunch also reported that Meta’s announcement follows Snap launching its own subscription service last year, through which it has converted over a million users into paid customers already.

I have an Instagram account, but I don’t use Facebook. The idea of giving Meta access to a government ID that matches the profile name on my Instagram is alarming. I don’t feel that giving that type of information to Meta is safe, especially since the company has a history of tracking people.

Meta Introduces Instagram Broadcast Channels

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Mark Zuckerberg introduced broadcast channels on Instagram with his own “Meta Channel”. Broadcast channels are a public one-to-many messaging tool that creators can invite all of their followers into and share text, video and photo updates.

Meta stated that creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback. Only creators can send messages in broadcast channels, while followers can react to content and vote in polls.

According to Meta, more features will be added to broadcast channels in the coming months, like the ability to bring another creator into the channel to discuss upcoming collars, crowdsource questions for an “ask me anything” and more.

How Do Broadcast Channels Work?

Once a creator gets access to broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel. Anyone can discover the broadcast channel and view the content, but only followers who join the channel will receive notifications whenever there are updates.

Followers can leave or mute broadcast channels at any time and can also control their notifications from creators by going to a creator’s profile, tapping the bell icon and selecting “broadcast channel”.

Notifications will default to “some,” but this setting can be changed to “all” or “none.” Other than the invitation notification, followers will not get any other notifications about a broadcast channel unless they add the channel to their inbox. Once a channel is added to their inbox, it will appear among other message threads, and notifications will be turned on and function like any other chat.

When a broadcast channel is live, creators can also encourage their followers to join by using the “join channel” sticker in Stories or by pinning the channel link to their profile (coming soon).

TechCrunch reported that the new feature gives creators a new way to update their followers within the app. In the past, creators have usually posted a story to share news and updates with their followers, but they now have the option to use a more direct way to engage with their fans. The feature also lets creators get feedback on certain things and promote their content.

According to TechCrunch, Meta is debuting channels on Instagram first, the company plans to bring the feature to Messenger and Facebook in the coming months (according to Zuckerberg).

Gizmodo reported that Mark Zuckerberg said, “We’re starting to roll out Instagram channels – a new broadcast chat feature.” Zuckerberg continued, “I’m starting a channel to share news and updates on all the products and tech we’re building at Meta. It will be the place where I share Meta product news first.”

In my opinion, it sounds like Instagram Broadcasts could be interesting to people who use Instagram – especially if it provides an alternative to Instagram Stories. It remains to be seen if the feature will be as popular on Facebook or Messenger.