Yahoo today announced the 10th anniversary edition of their Year in Review. The top 10 searched terms are a general barometer of the year, giving insight into the biggest products, news stories, and celebrities. Yahoo boasts about 700 million unique monthly users, so these results do provide a pretty good overview of the hot topics of the year. Yahoo has made their Year in Review available “in 17 versions including Argentina, Brazil, Canada, France, Germany, Hong Kong, India, Indonesia, Italy, Korea, Mexico, Philippines, Spain, Taiwan, United Kingdom, and United States”
Surprisingly, at least to me, was that the most searched for term of 2011 wasn’t a celebrity or a news story, but a tech item – the iPhone. It was the first physical object to garner the number one spot since the Playstation 2 did in 2002. Britney Spears is the only multi-time winner, being number one in 2005, 2006, 2007, and 2008. The Apple phone was the only non-news, non-person to to make the top ten list. Beyond it, you will find a mix of names, mostly celebrities along with a couple from news stories. Only one event made this year’s list – the Japan earthquake.
Here are top ten most searched for terms of 20, based on Yahoo’s data.
- Casey Anthony
- Kim Kardashian
- Katy Perry
- Jennifer Lopez
- Lindsay Lohan
- American Idol
- Jennifer Aniston
- Japan earthquake
- Osama bin Laden
You can get a lot more data and lots of different lists by visiting the Yahoo Year in Review.
Deloitte’s Technology, Media and Telecommunication’s practice have given a sneak peak of their global predictions for 2011.
First up, over 25% of all tablets bought in 2011 will be purchased by businesses, with retail, healthcare and manufacturing purchasing over 10 million. Initially, the use of tablets in business will be by people who have brought their own device into work but by the end of the year, businesses will be buying for employees.
Secondly, less than 50% of all “computing devices” sold in 2011 will be traditional PCs and laptops. Peter O’Donoghue, head of Deloitte’s technology industry practice, adds: “In 2011, more than 50% of computing devices sold globally will be smartphones, tablets and non-PC netbooks. 2011 will mark the tipping point as the growth of applications for non-PC items outstrips traditional software sales and consumers embrace a wider variety of devices.”
When you consider that PC sales will hit 400 million in 2011, you suddenly realise how big the non-PC market has become, that it’s grown from almost nothing in only a few years and that the growth is likely to continue at the expense of the PC market.
Finally, Deloitte is of the opinion that no single OS will dominate the smartphone or tablet market. The top 5 operating system developers have plenty of cash to keep the OS wars going through 2011. The top 5 aren’t named but I’d guess that it’s Google, Apple, RIM, Nokia and Microsoft. Deloitte points out that this fragmentation causes problems and additional cost for application developers, media companies and IT departments.
The full report will be released on Wednesday 19th January.
Glasgow-based artist Derek Bowers was commissioned by Pantone to create a 2011 calendar and he’s designed this most excellent circular calendar based on the colour wheel, using images from all round the world.
In his words, “My brief was to create a calendar for Pantone, the world-renowned authority on colour. The main aim for me was to make this calendar relevant on a global scale. With the colour wheel being universally recognised, I used this and combined it with a mosaic made up of 1440 different images to create my main graphic. Sticking with the whole worldwide idea, I have included many visual references to a host of different countries within the mosaic, and highlighted many of the main religious and cultural holidays throughout the year.”
By the way, Pantone’s 2011 Colour of the Year is 18-2120 Honeysuckle.