As you may have heard, Tyler Blevins, known as Ninja, has left Twitch and is now streaming exclusively on Mixer. It seems that Twitch is unhappy about that. Engadget reported that Twitch used Ninja’s dormant Twitch channel to promote other streamers, including one that was NSFW (not safe for work).
Engadget reported that esports consultant Rod Breslau observed that the number one stream on Twitch the morning of August 11, 2019, was a bootleg NSFW movie that lasted for more than two hours.
This is a huge problem for many reasons. People who come to Twitch to watch Ninja’s channel are very likely hoping to watch him play Fortnite, a game that is popular with middle schoolers and children. No one wants their kids to watch X-rated material.
The video is reportedly a bootleg, which breaks Twitch’s rule regarding copyrighted content. Twitch should have taken it down as expediently as possible, especially considering the nature of the content. Instead, Twitch left it up for at least two hours.
Ninja posted a video on Twitter in which he apologized for what Twitch promoted on his dormant channel. He also stated that he had absolutely no control over what Twitch chose to promote there. It sounds like Ninja and his team expected that his Twitch channel would be dormant – and not be used by Twitch for promotion.
Personally, I think this was a mean-spirited and extremely immature response by Twitch in regards to Ninja’s decision to move to Mixer. It is obvious that the NSFW content promoted on his Twitch channel could have harmed Ninja’s brand.
According to Engadget, Twitch has since reverted Ninja’s old channel to a regular offline screen, and Twitch CEO Emmett Shear has apologized to Ninja. Twitch has banned the user who posted the NSFW content and is suspending recommendations until they investigate.
I think I would have been willing to believe Twitch’s apology was in good faith if they had stepped in and removed the NSFW stream right away. Waiting two hours to do so is irresponsible, and makes Twitch look bad.