Twitter announced that it is limiting the number of daily direct messages unverified users can send in an effort its says reduces spam, NBC News reported.
The change went into effect Friday, according to a message on the Help Center. To increase the number of daily messages allowed, the social media company is prodding users to subscribe to Twitter Blue, a subscription service the company launched last year.
@TwitterSupport tweeted: “We’ll soon be implementing some changes in our efforts to reduce spam in Direct Messages. Unverified accounts will have daily limits on the number of DMs they can send. Subscribe today to send more messages: twitter.com/i/twitter_blue…”
PCMag reported that Twitter did not specify what the daily limit is, but in a support document, the company says it’s imposing the restriction to help the bird site cut down on spam.
Still, setting a cap on direct messages also looks like an attempt to push users into paying for Twitter Blue, which starts at $8 per month and offers several premium features, including the verified blue checkmark. Last week, Twitter’s owner Elon Musk conceded the company continues to bleed cash due to advertising revenue dropping by 50%, PCMag reported.
According to PCMag, some Twitter users are already blasting Twitter for imposing restrictions on direct messages. That’s because it looks like verified users paying for Twitter Blue can still send as many DMs as they want – whether it be legitimate messages or spam.
Engadget reported that Twitter has again made its platform a little less useable for people who choose not to pay for a Blue subscription.
According to Engadget, Elon Musk tweeted this month that Twitter is suffering from an ongoing negative cash flow, because it’s advertising revenue has dropped by 50 percent. Even if money from subscriptions can’t make up for that, it’s still money in the company’s pocket.
The Hill reported that Twitter’s move to limit the number of direct messages a user can send has come under criticism for punishing users that do not pay for Twitter Blue, the site’s premium subscription service. Blue subscribers would not have a limit on direct messages.
According to The Hill, the policy change comes weeks after Twitter announced that non-paying users would have the number of posts they can see per day limited. That change was sparked by technological limitations, Twitter owner Elon Musk said.
In addition, The Hill reported that the Twitter laid off a majority of its staff and has reportedly stopped paying rent at its office spaces. Many advertisers left Twitter after Musk took over the platform and removed the bans of the content creators who were nixed from the platform in previous years.
Personally, I’ve grown really tired of Twitter. I don’t see why Elon Musk thinks that strongly pushing people to buy Twitter Blue will solve all of the company’s financial problems. In my opinion, the choices Mr. Musk has made since he bought Twitter appear to be haphazardly chosen.