Instagram will Test Hiding “Likes” in the US



One of the easiest ways to respond to an Instagram post is to click “like”. It is faster and easier than commenting, and it serves as a positive response to your friend’s latest photo. Wired reported that Instagram will be hiding “like” counts in the United States.

Months after the company tested hiding “like” counts in Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil, CEO Adam Mosseri announced today at WIRED25 that some US Instagram users can expect their like counts to vanish from public view. The company will begin testing next week, at first rolling out the change to a limited number of accounts.

To be clear, this does not mean that Instagram is removing the ability for users to click “like”. You will continue to be able to click “like” on whatever you want to. You will also still be able to see who clicked “like” on the photos that you post on Instagram.

The part that is changing is significant. Users who are part of this test will no longer see the “like” count on the photos posted by other users. I wonder how this will affect Instagram influencers who make their money by attracting brands to sponsor them. Will brands continue to seek out Instagram influencers if the brand cannot see how many “likes” their sponsored post received?

Overall, I think removing the number of “likes” from public view can be a good thing. There are those who will delete posts that they felt did not receive enough of likes. That might change if the person realizes that no one else can see their “like” count. Making that information private could be a relief to many Instagram users.


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