Verizon Announced Sale of Tumblr to Automattic



Verizon Media and Automattic, the parent company of WordPress.com, announced that they have entered into a definitive agreement under which Automattic plans to acquire Tumblr.

The press release says that the terms of the deal were not disclosed. However, Axios reported that “a source familiar with the deal” put the price-tag “well below” $20 million, while another source put it below $10 million. Axios reported that Yahoo had paid $1.1 billion for Tumblr. Axios also reported that Automattic Inc. will buy the network and take on its 200 employees.

Tumblr is a media network powered by a massive community of independent creators and home to 475 million blogs.

“Tumblr is one of the Web’s most iconic brands,” said Automattic CEO Matt Mullenweg. “It is an essential venue to share new ideas, cultures, and experiences, helping millions create and build communities around their shared interests. We are excited to add it to our lineup, which already includes WordPress.com, WooCommerce, Jetpack, Simplenote, Longreads, and more.”

I deleted my Tumblr account shortly after Verizon took over. My husband and I used to post photos of our cockatiels on a second Tumblr account, which we never got around to deleting. Personally, I feel that Automattic is going to do good things with Tumblr, and I definitely trust the company a whole lot more than I trust Verizon.

Will this change bring people back to Tumblr? It is too soon to know that for certain. Axios pointed out that The Wall Street Journal reported that Automattic’s CEO Matt Mullenweg intends to maintain the “porn ban” that Verizon implemented. The ban is one of the reasons why many people left Tumblr.


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