Facebook has introduced a new feature to support group admins. Right now, Facebook is piloting subscriptions with a small number of groups.
Facebook says that group admins have said they are looking for ways to help them earn money to deepen engagement with their members and to continue to support their communities. Facebook states that many admins do this by creating an additional subscribers-only group alongside their existing group. Then, they rely on additional tools to track and collect payments.
Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content. For members, they’re now able to sign-up and manage their subscription through the Facebook app for iOS and Android.
Subscription groups align with the experience that Facebook made available to support video creators earlier this year, and is part of Facebook’s overall approach to helping creators and leaders to financially support the work they do to engage their fans and communities.
The subscription groups pilot is testing with a small number of groups across a range of interests who will share input and feedback along the way. They include: Grown and Flown Parents: College Admissions and Affordability (a dedicated college preparation group), and Meal Planning Central Premium (that includes weekly meal plans, shopping lists by preferred grocery store), and more.