T-Mobile US, Inc. president and CEO John Legere unveiled the next phase in the Un-carrier’s mobile video strategy, announcing plans to launch a disruptive new TV service in 2018. He also announced the Un-carrier has signed a definitive agreement to acquire TV technology innovator Layer3 TV, Inc., and will work with Layer3 TV’s leading technology and talent to create T-Mobile’s new TV service.
The Un-carrier will build TV for people who love TV but are tired of multi-year service contracts, confusing sky-high bills, exploding bundles, clunky technologies, outdated UIs, closed systems and lousy customer service of today’s traditional TV providers.
T-Mobile has long been a leader in mobile video – first, giving customers the freedom to stream as much as they want with Binge On and T-Mobile ONE, and then giving T-Mobile ONE families a free Netflix subscription at no extra charge. All of these Un-carrier moves sent shockwaves through the wireless industry, prompting competitors to continue to follow T-Mobile’s lead.
The Un-carrier is shifting its strategy into overdrive by acquiring fellow disruptor Layer3 TV. Currently, Layer3 TV delivers a product that seamlessly integrates the best of television, streaming online video content and social media and is available in five cities across the US.
With Layer3 TV’s leading technology and talented team, T-Mobile plans to launch its own disruptive new TV service next year, tapping into the amazing content available from creators today to disrupt legacy cable and satellite TV’s distribution model. The Un-carrier’s new TV service will take full advantage of T-Mobile’s nationwide retail presence, top-rated brand, and award-winning sales and customer care organizations.
At the heart of T-Mobile’s mobile video strategy is the nation’s fastest LTE network – a network built to handle customers’ growing appetite for mobile video. T-Mobile’s network just continues to expand and improve with new nationwide low-band spectrum and more advanced technologies deployed than any other wireless company. Plus, T-Mobile is out in front again on 5G. The Un-carrier was first to commit to build a nationwide 5G network and has already begin working on that by deploying 5G-ready equipment.