Today, Mark Zuckerberg took to his verified Facebook account to announce that Facebook had passed an important milestone. For the first time ever, one billion people used Facebook in a single day.
Part of his statement read: “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.
On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.
When we talk about our financials, we use average numbers, but this is different. This was the first time we reached this milestone, and it’s just the beginning of connecting the whole world.”
TIME points out that the one billion number is the total number of people who used Facebook on that one day. That number is different from the Daily Active User figure the company posts with its financial earnings that reflects a 30-day average.
Gizmodo notes that if one billion people used Facebook in one day, it means that over six billion people did not use Facebook at all that day. How you present things is important. Put one way, the one billion milestone sounds huge. Put the other way, it gives you some perspective about what that number really means.
What were the six billion people who didn’t use Facebook that day doing? One can only speculate. They might have used a different social media website instead. Or, they could have been spending time with their loved ones “in real life”. It is summer right now for half the planet, so it’s entirely possible that people were on vacation, going outside, and enjoying the weather.